Marketing as we know it now has changed over the last 10 years, and part of this is because of the advent of technology and social media. And there is no sign that this is slowing down any time soon, which is why marketers are constantly adapting to new technologies.
Now more than ever, marketers are using social media platforms and influences as tools for digital marketing. TikTok is currently one of the most used applications on the planet and will have over 1.1 billion active users around the globe in 2021. Videos can be up to 10 minutes, from comedy to skits to satire to even political news. It has something for everyone, and your FYP (For You Page) is curated only for you.
The average user spends around 52 minutes on the app per day, and this is why more and more marketers are harnessing it for digital marketing purposes. So, without further ado, let’s dive further into this blog and learn some of the reasons why you should be using TikTok as a digital marketing device.
Influencer marketing is nothing new at this point, but it is something that is relatively new in the marketing world, and most of us are aware of it. It is when brands get in touch with influencers who have a sizeable audience (this depends on what the brands are looking for and what they are willing to pay). They are paid to post or create content to introduce or promote a brand and the services and products they offers.
People with a bigger following are also more likely to have an impact than those who have a smaller following. This is why you will see branded posts or ads from bigger Tiktok than smaller ones unless they are advertising to a niche market. This is a way to increase brand exposure, and it can even make your company go viral.
When getting an influencer to promote your products or company, don’t breathe down their necks too much or have too many restrictions. Don’t stifle their artistic liberties and let them use their voice. Just give them an idea of what you want and let their creative juices flow, as this is more likely to resonate with their audience.
Tiktok is an app with an accurate algorithm, which can make your business’s post end up on your target market’s page. A lot of brands have found success on TikTok (Duolingo is one of them, and if you love the hellscape that is Twitter, then you ought to follow Wendy’s), and part of this was because of their authenticity and creativity.
One of the most important things that every company and organization is looking for in this technologically inclined world is exposure. Creating a Tiktok account for your company is one of the best things you can do for your brand and will grow your following. It also gives your brand access to a wider audience and following, and your effort will be rewarded as long as you are consistent and put in the effort.
3. Diverse content
Compared to other platforms like YouTube and Instagram, TikTok exudes a much more natural and friendly feel. Even scripted content or videos that required a lot of planning seem like they were created at the last minute. The app has developed this relaxed and lighthearted atmosphere, making TikTok an extremely informal platform.
The great thing about it is that it is a social media platform where you can share your content with your followers. If you come across as too professional or too salesy, your viewers won’t be satisfied. So even if you maintain a very professional appearance on Instagram, it probably makes more sense to step down and be a little more casual on TikTok.
But it also allows users to create content with the app, which is an investment in your brand or business. Brands also tend to create videos that spark conversation, educate, or trigger emotion to get users to engage on their page. This also gives you the opportunity to experiment with new ideas that you wouldn’t try on other platforms. Diversity is key here because your audience will never be a monolith.
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