Generation Z is the segment of people born in 1995 or later. This subgroup makes up about 27% of the total population in the US, and in 2020, they took the title of the largest generation in the US, with 86 million members. On top of that, Generation Z has enormous buying power…over $140 billion,…
Any marketing strategy that uses electronic devices can be used by marketers to deliver promotional messages and measure their impact on the customer journey. In practice, digital marketing generally refers to marketing campaigns delivered on computers, phones, tablets, or other devices. It can take many forms, including online video, graphic ads, search engine marketing, paid…
Any marketing strategy that uses electronic devices can be used by marketers to deliver promotional messages and measure their impact on the customer journey. In practice, digital marketing generally refers to marketing campaigns delivered on computers, phones, tablets, or other devices. It can take many forms, including online video, graphic ads, search engine marketing, paid…
Any marketing strategy that uses electronic devices can be used by marketers to deliver promotional messages and measure their impact on the customer journey. In practice, digital marketing generally refers to marketing campaigns delivered on computers, phones, tablets, or other devices. It can take many forms, including online video, graphic ads, search engine marketing, paid…
Any marketing strategy that uses electronic devices can be used by marketers to deliver promotional messages and measure their impact on the customer journey. In practice, digital marketing generally refers to marketing campaigns delivered on computers, phones, tablets, or other devices. It can take many forms, including online video, graphic ads, search engine marketing, paid…
The presence of your company on the web is essential, whatever its size, your sector of activity, or your offer. For entrepreneurs who have not yet taken this step, digital transformation is becoming a must. Digital is, above all, an almost unlimited source of opportunities! It even gives meaning to your entire marketing strategy, allowing…
Implementing a strategic digital marketing plan is essential to increase your site’s visibility and acquire quality traffic. In this article, you will find a list of 5 tips, which, far from being exhaustive, presents the main steps however to take to impose yourself in your niche and ensure your company or blog is a growing…
Marketing a business effectively requires a combination of efforts and approaches. Successful implementation of marketing strategies is both an art and a science, mainly because you must tailor each marketing method to your specific business and its needs. While the basic concepts remain the same, effective marketing strategies will allow you to be creative in…
Marketing as we know it now has changed over the last 10 years, and part of this is because of the advent of technology and social media. And there is no sign that this is slowing down any time soon, which is why marketers are constantly adapting to new technologies. These platforms allow their users,…
Marketing as we know it now has changed over the last 10 years, and part of this is because of the advent of technology and social media. And there is no sign that this is slowing down any time soon, which is why marketers are constantly adapting to new technologies. In the first part of this blog…