Marketing as we know it now has changed over the last 10 years, and part of this is because of the advent of technology and social media. And there is no sign that this is slowing down any time soon, which is why marketers are constantly adapting to new technologies. These platforms allow their users, private or professional, to create pages in their name and share information, photos, and videos with their community.
Now more than ever, marketers are using social media platforms and influences as tools for digital marketing. Facebook, Twitter, Instagram, Linkedin, YouTube, Snapchat, and Pinterest each platform has its specificity. So, without further ado, let’s dive further into this blog and learn some of the reasons why you should be using social media platforms as digital marketing devices.
1. Develop your notoriety and your online reputation
Social media allow companies to present their activity and products and put themselves on stage. This digital storytelling is more flexible and manageable on a social network than on a static company website. You have to rely on the formats of each network:
- Photo for Instagram and Facebook
- Video for YouTube
- Facebook or Snapchat
- Position paper for Twitter
It’s up to you to identify the format most adapted to your activity.
2. Prospect for new customers
Social networks also allow you to reach new prospects and present what you have to sell to them. This new approach to the sales profession is called social selling. It is about prospecting via social networks to make sales. The paid advertising modules of Facebook, Linkedin, Twitter, and Instagram will allow you to target very precisely the people you want to reach and thus consider qualitative and not quantitative targeting.
3. Improve monitoring and stay ahead of your competitors
You can discover key information about your competitors and improve your market knowledge with social media monitoring. For example, create search feeds in Hootsuite to track mentions of your competitor’s name or product. Based on the results, you can direct your company’s strategy to offer a product that your competitors don’t have. This kind of data then allows you to make strategic decisions to stay ahead of the competition.
4. Content is shared more quickly and easily
Marketers had to ensure that their content reached their consumers as quickly as possible in the past. With the advent of social media, sharing content has become quick and easy. When you use social media for your business, share content about your business, or select content, all you have to do is share it on your business’ community accounts. But remember: for your consumers to share what you post with their followers, your content on social media must be consistent with your brand and your audience’s interests.
5. You can target the audience more precisely
Social networks like Facebook and Twitter offer tools that allow you to present the most relevant content to your audience. Geo-targeting is a good way to send your message to a specific audience or demographic based on their geographic area. For example, you can target your audience based on their city, age, gender, dating status, interests, education (settings on Facebook), and country (setting on Twitter). If you want to send a post to Spanish speakers among your followers, geo-targeting is an excellent way to do it.
6. You find new customers and expand your audience
Small businesses can locate their current customers or search for prospects with social networks like Twitter. For example, imagine you’ve just opened a coffee shop in the neighborhood: you can create a geographic search in Hootsuite to locate all the people around your establishment who indicated they wanted to drink coffee this morning on Twitter. Once you’ve found the people who are tweeting about their need for caffeine, invite them to come and try one of the coffees you offer.
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