In the previous article, we’ve learned that similar to public relations, media relations work on building a rapport with these professional journalists or media outlets in order to communicate an organization’s goals, ideas, intent and newsworthy events. However, dealing with the media presents unique challenges and thus has to be handled with professionalism and following…
The need for brand credibility should never be underestimated. Even some of the fastest-growing industries feel the sting when they fall out of favor with the public – just look at the examples of stocks plummeting overnight. Only PR can avoid such situations and bridge that trust gap between a business and its customers. And,…
The notion of “quality” as an important feature of the production of goods and the provision of services has led to its being an essential factor in the management of companies and other organizations. The procedures are then divided into quality assurance – the steps which need to be taken to produce goods or provide…
In one of my previously published blogs, I’ve talked about the importance and the different philosophies of quality. And, today we’ll learn more about the different tools and techniques used in quality control, quality assurance and quality management. Readers’ Warning: It will be quite long and a bit boring, but please bear with me. What…
Filing your taxes can be a hassle, depending on your situation. If you’re just an individual filling out a W-2, you can likely handle that yourself. But when your return is more complex, you might find it’s worth hiring a professional — someone who can save you not only time and stress but also money.…
The e-commerce industry is ever-changing, and this year has been no different. Now, more than ever before, merchants are creating and/or improving their e-commerce businesses to meet customers where they are. While it may seem like everything in e-commerce is evolving, this article will look at some of the biggest trends that are most likely…
One of our previous posts talked about the strengths and limitations of content analysis as a research method. Today, this article devotes more attention to the seven critical phases of building up a content analysis. Identify a Problem The first stage includes identifying a problem. In other words, once you’ve identified a problem, your research…
A corporate image refers to the overall picture that the public has for a company. It can be defined as the reputation of an organization and all the impressions attached to it. Known as a very critical aspect of a business, a corporate image is like a brand that represents the company and its line…
First, you hear a loud BOOM, then a sudden jolt and a pull to the side. At highway speeds, a blown tire can easily cause a new driver to panic and lose control. Based on the National Highway Traffic Safety Administration, tire blowouts cause more than 75,000 crashes and kill more than 400 drivers yearly.…
Experts like W. Edwards Deming, Joseph M. Juran, William E. Conway and Philip B. Crosby recognize that there is no shortcut to quality and that the improvement process is a never-ending cycle requiring the efforts of all people at all levels of an organization. So, let’s take a look at what these experts have to…
