Generate more interaction and recognition for your business by engaging your audience at the right time! Engagement is one of the most sought after and desired terms for those who work with digital marketing and social networks. We can say that it is a kind of “thermometer” to know if the content and the strategy…
Communication has become a catch-all, almost pejorative term that speaks to no one but is essential to any business. “Ah yes, you do com?” Advertising, slogan, poster, website… everything is mixed up in a not very coherent whole. So, how can we make communication closer to people today? So, without further ado, let’s dive into…
Influencers are an integral part of our society’s structure, which is why more and more businesses are using influencers to promote their business and products. Nowadays, a lot goes into promoting a company, and using influencers is an excellent way to do so. So, without further ado, let’s dive into this blog and learn some…
I moved to Quebec almost 5 years ago, and I can’t stop raving about it. For me, it is the best city to move into for college as it is an effervescent and booming city. Quebec is also a multilingual city where both English and French are the official languages. As someone who took French…
Evaluation has been flagged as one of the major challenges facing communication professionals today. Assessing the impact and value of communication activities, gaining organizational support or simply learning how to work better are amongst the key benefits of evaluation. Evaluating communication activities built around programs or campaigns requires an adapted approach to evaluation. Most communication…
A public relations audit is a complete assessment of a business’s capacity to transmit, receive, and exchange information with various audiences within the organization as well as significant constituencies outside the organization, such as consumers and investors. An audit can be undertaken to assess the efficacy of an organization’s external or internal communication. A communication audit…
A communication audit can be defined as a complete assessment of an organization’s capacity to transmit, receive, and exchange information with various internal audiences as well as significant external constituencies such as customers and investors. A communication audit is performed to evaluate an organization’s external or internal communication effectiveness. So, now let’s discover more about…
A PR campaign may be defined as a military operation designed to achieve a specific objective. Similarly, in the world of public relations, a PR campaign is an excellent way for businesses and organizations of all sizes and sectors to diversify their efforts and attempts at promotion and advertising. Campaign designers perform a situational analysis…
PR campaigns can be defined as purposive attempts to inform or influence behaviors in large audiences within a specified time period using an organized set of communication activities and featuring an array of mediated messages via multiple channels generally for the benefit of individuals and society. Today, we will discuss the critical steps involved in…
