Everything About Campaign Research And Evaluation
Evaluation has been flagged as one of the major challenges facing communication professionals today. Assessing the impact and value of communication activities, gaining organizational support or simply learning how to work better are amongst the key benefits of evaluation. Evaluating communication activities built around programs or campaigns requires an adapted approach to evaluation. Most communication… (0 comment)

An Introduction to PR Audits (Part 2)
A public relations audit is a complete assessment of a business’s capacity to transmit, receive, and exchange information with various audiences within the organization as well as significant constituencies outside the organization, such as consumers and investors. An audit can be undertaken to assess the efficacy of an organization’s external or internal communication. A communication audit… (0 comment)

An Introduction to PR Audits
A communication audit can be defined as a complete assessment of an organization’s capacity to transmit, receive, and exchange information with various internal audiences as well as significant external constituencies such as customers and investors. A communication audit is performed to evaluate an organization’s external or internal communication effectiveness. So, now let’s discover more about… (0 comment)

An Introduction to PR Campaigns (Part 2)
A PR campaign may be defined as a military operation designed to achieve a specific objective. Similarly, in the world of public relations, a PR campaign is an excellent way for businesses and organizations of all sizes and sectors to diversify their efforts and attempts at promotion and advertising. Campaign designers perform a situational analysis… (0 comment)

An Introduction to PR Campaigns
 PR campaigns can be defined as purposive attempts to inform or influence behaviors in large audiences within a specified time period using an organized set of communication activities and featuring an array of mediated messages via multiple channels generally for the benefit of individuals and society. Today, we will discuss the critical steps involved in… (0 comment)