How Does Email and Text Marketing Stack Up Against Each Other ?
Marketing strategies are constantly evolving as new technologies emerge and consumer preferences change. With so many different options for your marketing campaigns, it can be hard to narrow down your choices. What’s the difference between email vs. text marketing? Should you try one? Both? None of them? To avoid getting confused about the different approaches… (0 comment)

Everything You Need to Know About Media Relations (Part 2)
In the previous article, we’ve learned that similar to public relations, media relations work on building a rapport with these professional journalists or media outlets in order to communicate an organization’s goals, ideas, intent and newsworthy events. However, dealing with the media presents unique challenges and thus has to be handled with professionalism and following… (0 comment)

Quality Control, Quality Assurance and Quality Management: Tools and Techniques (Part 2)
The notion of “quality” as an important feature of the production of goods and the provision of services has led to its being an essential factor in the management of companies and other organizations. The procedures are then divided into quality assurance – the steps which need to be taken to produce goods or provide… (0 comment)

Quality Control, Quality Assurance and Quality Management: Tools and Techniques
In one of my previously published blogs, I’ve talked about the importance and the different philosophies of quality. And, today we’ll learn more about the different tools and techniques used in quality control, quality assurance and quality management. Readers’ Warning: It will be quite long and a bit boring, but please bear with me. What… (0 comment)

How Do Google Ads Work?
Every second, there are 2.3 million searches performed on Google, and the majority of search results pages include Google Ads. Paid for by businesses, Google Ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.… (0 comment)