Marketing strategies are constantly evolving as new technologies emerge and consumer preferences change. With so many different options for your marketing campaigns, it can be hard to narrow down your choices. What’s the difference between email vs. text marketing? Should you try one? Both? None of them? To avoid getting confused about the different approaches…
In the previous article, we’ve learned that similar to public relations, media relations work on building a rapport with these professional journalists or media outlets in order to communicate an organization’s goals, ideas, intent and newsworthy events. However, dealing with the media presents unique challenges and thus has to be handled with professionalism and following…
The notion of “quality” as an important feature of the production of goods and the provision of services has led to its being an essential factor in the management of companies and other organizations. The procedures are then divided into quality assurance – the steps which need to be taken to produce goods or provide…
In one of my previously published blogs, I’ve talked about the importance and the different philosophies of quality. And, today we’ll learn more about the different tools and techniques used in quality control, quality assurance and quality management. Readers’ Warning: It will be quite long and a bit boring, but please bear with me. What…
One of our previous posts talked about the strengths and limitations of content analysis as a research method. Today, this article devotes more attention to the seven critical phases of building up a content analysis. Identify a Problem The first stage includes identifying a problem. In other words, once you’ve identified a problem, your research…
A corporate image refers to the overall picture that the public has for a company. It can be defined as the reputation of an organization and all the impressions attached to it. Known as a very critical aspect of a business, a corporate image is like a brand that represents the company and its line…
Experts like W. Edwards Deming, Joseph M. Juran, William E. Conway and Philip B. Crosby recognize that there is no shortcut to quality and that the improvement process is a never-ending cycle requiring the efforts of all people at all levels of an organization. So, let’s take a look at what these experts have to…
Speeches are usually delivered for different audiences on different occasions in various settings, both formal and non-formal. But, no matter the type of context or setting, an audience plays a crucial role in determining the success or failure of a speech. Today, this article focuses on the key elements to grasp the attention of an…
To ensure a level of efficiency and productivity, business meetings need to follow a set of rules that will display as much professionalism as possible. In this article, we’ll discuss more about the planning and conducting phase of business meetings. Documenting Meetings Even if a meeting is very informal, it is unlikely that it will…
Every second, there are 2.3 million searches performed on Google, and the majority of search results pages include Google Ads. Paid for by businesses, Google Ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.…
