When you search for a specific term or topic in a search engine, you will get links associated with short descriptions that will give additional information about these results. These are the meta descriptions. But how to write a good meta description? This small group of words of 160 characters can be very useful in…
Any marketing strategy that uses electronic devices can be used by marketers to deliver promotional messages and measure their impact on the customer journey. In practice, digital marketing generally refers to marketing campaigns delivered on computers, phones, tablets, or other devices. It can take many forms, including online video, graphic ads, search engine marketing, paid…
Generate more interaction and recognition for your business by engaging your audience at the right time! Engagement is one of the most sought after and desired terms for those who work with digital marketing and social networks. We can say that it is a kind of “thermometer” to know if the content and the strategy…
Having a website is good. But having a website that attracts visitors is better. So how to increase traffic to your website? One of the most effective and economical solutions is content marketing. Content marketing is a marketing strategy that consists in creating and publishing useful and informative content to communicate with your audience and…
Generate more interaction and recognition for your business by engaging your audience at the right time! Engagement is one of the most sought after and desired terms for those who work with digital marketing and social networks. We can say that it is a kind of “thermometer” to know if the content and the strategy…
Many definitions nowadays refer to an integrated perspective. This point of view has gained traction over the last decade and is now part of the marketing communications vocabulary. This shift to an integrated perspective, however, raises questions and debate about the purpose of marketing communications. Should the emphasis, for example, go beyond products and services?…
Corporate videos hold an important position in the marketing of a company. You can apply several tricks to promote a good conversion of your audience. Once you have used the right principles, you can be assured of good results. 1. Make the most of the time The format of the video ad cannot be too long,…
Google Ads (formerly Adwords) is an online advertising service that Google has implemented since the year 2000. These are advertisements that appear at the top of the page when you search on the Google search engine. These are ads from companies that promote their products and brand. Google Ads allows these companies to be placed…
The internet world is fast-moving and constantly changing. What’s trending this week may not matter next. That’s why it’s crucial for anyone in the content marketing business to stay on top of what’s new, especially since it’s the best way to reach a wider audience and attract new consumers. If you’re a content marketing expert,…
Have you ever heard of brandjacking, specifically its manifestations, on search engines? If your answer is no, believe me, you are probably not the only one. Several hundred million dollars are diverted from search budgets each year in the United States without brands being truly aware of this phenomenon. In the United States, advertisers and…
