Digital printing is the link between the computer and the printer. In short, digital files (of high, or even very high, quality) are transmitted to the printers without the need for further manipulation. This is a far cry from the image of the printer manipulating lead letters to compose a poster.
However, this type of printing, although practical, is not suitable for all situations. It is a practical process for developing your communication and achieving successful marketing projects. Here’s everything you need to know about digital printing. So, without further ado, let’s dive into this blog and learn some of the things you need to know about digital printing in 2022.
What is digital printing?
To make a digital print, you need a computer and a printer. This modern technique allows you to reproduce images designed from computer data from a computer or smartphone. In simple terms, these images are printed on media.
Digital printing is a flexible and fast technique that everyone uses easily today. Both private individuals and professionals use this process on a daily basis as part of the evolution of IT. This technique makes it possible to print documents very quickly for marketing or personal use. Printing can be done in very small and medium quantities. There are 3 features to consider:
- You can print your document directly onto paper or other medium.
- You can modify the document before each print to personalise it.
- Digital printing allows you to print without interrupting the digital data.
The computer controls the application of ink to the media. As long as you have ink in the printer, you can continue printing. The reason we include digital printing in the technological revolutions is because it has great advantages. The importance of digital printing has been overlooked in everyday use, but let’s take a closer look at the possibilities of digital printing.
The advantages of digital printing
For example, publishers are releasing books as Print on Demand, eliminating the need to maintain stocks of hundreds of copies. Or you can have wedding invitations printed. The waste associated with pilfering disappears with this process. Printing times are optimised, as there is no additional delay in sending the data to the printer. It is also very easy to plan customised printing with this process.
In addition, since printing plates are no longer required, the amount of chemical waste is reduced. Digital printing allows for high-definition printing and, therefore, very good print quality. This technique is particularly useful for creating professional marketing materials and helping you to develop your business.
In fact, owning a printer is a must for most businesses today. Customisation is one of the advantages, as you can personalise your prints to suit your customers, for example. You can print in black and white or in colour. If you choose colour printing, you do not have to limit yourself in the choice of colours for your document. In summary, the main advantages of digital printing are
- Adaptability: you can print in small or medium quantities according to your needs and design customised prints.
- Economy: the cost of printing is low.
- Speed: you can print instantly from your living room or office.
Looking for help?
Do you need to craft your business card, brochure or even wedding invites? Then you ought to contact Sprint Printing, who can bring your vision to life! This Aussie family-owned and operated business have been making dreams a reality since 1985, and they specialize in marketing advertisement, digital, and stationery printing. So, what are you waiting for? Up your business game now with the help of Sprint Printing’s team of experts. Give them a ring now or visit their website for more information!