Having become essential for a few years, the personalized tote bag is an excellent marketing medium to help companies stand out from the competition. This trendy and original communication tool is very popular with professionals to promote their brand image. So, without further ado, let’s dive into this blog and learn some of the things you need to know about tote bag marketing.
1. What is a promotional tote bag?
Let’s start with the beginning! The tote bag, comes from two English words: “to tote,” which translates as “to carry around,” and “bag,” which means “bag”. As its name suggests, it is a bag that can carry all types of everyday objects. This little bag in cotton with a simple design invited itself into our dressing rooms a few years ago to become the ultimate fashion accessory.
Its practical format, light and customizable at will, allows companies to transmit their value to their consumers through a trendy medium. Whether it is to carry shopping, important documents, or even to go to the beach, the fabric bag will be able to adapt to each situation.
2. How to promote a business with a personalized tote bag?
Nowadays, a large number of people walk around with a cloth bag on the street. It is, therefore, interesting for brands to use this medium as an advertising tool. Indeed, the tote bag is a communication medium that affects both students, especially in transporting their computers, and the elderly to buy their baguettes in the morning.
In addition, with the personalized tote bag, it is possible to convey a powerful message, which will remain engraved in the memory of consumers. A catchy phrase or a design and a colorful logo, all means, are good to make your brand known. This is why companies regularly use this medium to communicate their brand image and their values.
3. Offer reusable cotton bags to its customers and employees
After all these explanations around the reasons why it is essential to use the tote bag as an advertising product for a company, you will surely ask us: “In what situations can our customers offer this support? As you know, the best relationships often start with a nice gift!
To do this, suggest that your customers offer a personalized tote bag as a welcome gift for a new employee. A personalized gift in the colors of the company is an effective and very simple tool to make employees feel important and committed to a brand. It is a very “corporate” communication medium.
Second possibility: the tote bag can also be offered as gifts to customers of a company. This will help hold his attention and thank him for his loyalty. Customer satisfaction goes through the services and products of a company, but not only! It also goes through its loyalty system. Small bonus: you can also offer your customer to pack their products in personalized tote bags. It will make the user experience even more beautiful. Chic, eco-friendly and reusable packaging… What more could you ask for?
4. The reusable fabric bag: an eco-responsible medium
Nowadays, plastic bags are less and less used and are doomed to disappear. By offering reusable fabric bags to your customers, you offer them the possibility of conveying ecological values through a simple and powerful medium. Made of cotton and reusable, this support is ideal for supporting a company’s eco-responsible approach. For professionals, printing your tote bag allows you to have an original, effective and durable communication medium.
5. The little extras of the personalized tote bag
To give you a brief summary of this article, here are the advantages of the personalized tote bag in a marketing strategy:
- A 100% white cotton backing
- A large handle that allows the bag to be worn on the shoulder
- A large capacity (ideal for carrying all your mess)
- Convey the visual identity, image, and values of a company
- An eco-responsible communication medium
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