Marketing as we know it now has changed over the last 10 years, and part of this is because of the advent of technology and social media. And there is no sign that this is slowing down any time soon, which is why marketers are constantly adapting to new technologies.
Over the past 2 years or so, the digital marketing arena as we know it has changed drastically. To gain new leads, marketers rely on social media, paid advertising, SEO, content marketing, or even email marketing. Having said this, there is a lot of myth surrounding it out there, and we need to set things straight. So, without further ado, let’s dive further into this blog and learn about some of the most common myths about digital marketing.
#Myth 1- No Need to invest in social media
A lot of old business owners out there aren’t tech-savvy or don’t see the importance of investing their time in creating pages for their company and services. They also think that this can’t help their business or they are too established for this. This is where they are wrong; most of us, Gen Z and Millennials, spend a lot of our free time on social media and some of our work in marketing and social media, and we know the importance of these for business and customer engagement.
Your brand needs to have a social presence, and this will only make your company grow not only in terms of money but also in terms of a digital footprint. There are 7 billion people on this planet, and there are more than 4.5 million people on the internet. This means that more than one in two people use the internet on a day-to-day basis, and this is why you need to create social media pages for your company.
Building a social media presence, now more than ever has never been easier, and it is very easy to create a Facebook or TikTok page for your company. You just have to take some time to learn and deploy the best strategy to help your company grow. This may seem tedious, but it is something that needs to be done, especially when you want to build a bigger clientele.
#Myth 2- SEO doesn’t mater
SEO is better known as a Search Engine Optimizer and is something that people who are working in marketing care about a lot. This is another popular myth that we need to debunk because it is only detrimental to your own company. For some ungodly reason, a lot of businesses and people out there think that SEO is a thing of the past. However, as someone who works in marketing and SEO engagement, let me tell you this is far from the truth.
SEO isn’t a thing of the past and is something that you still need to be conscious of. They refer to optimizing your content for more visibility and higher ranks on search engines like Google. When people search for something relevant to their business online, you would want your page to be at the top or near the top of the search engine.
Having your company at the top of these search engines, this means that there is more traffic to your business. Most people usually don’t bother looking past the first page of the search engine; let’s be honest, most of us don’t look past the 5 first URL, and this is why you want your company to be at the top of search engines, and SEO helps you do this.
#Myth 3- Buying tech doesn’t mean you know how to use it
This is one of the most popular myths out there, and it can be rather difficult to sue a digital marketing program and just to buy it is not the end all be all of the situations. You need to learn how to use it, and this isn’t as easy as you think it is.
Buying marketing technology like marketing automation software can make your life easier, but you can’t automate everything when it comes to your company. There is a lot of things that can be automated these days, and you can do things like scheduling emails, social media posts, and even marketing campaign.
However, purchasing it doesn’t mean that you will be able to use it even if the label says “for beginners” or “user-friendly”. Again if you are only using the basic functions of the app, it means that you aren’t using it to its fullest extent. So before buying any marketing software, do your due diligence and learn how to use it first.
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