Marketing as we know it now has changed over the last 10 years, and part of this is because of the advent of technology and social media. And there is no sign that this is slowing down any time soon, which is why marketers are constantly adapting to new technologies. In the first part of this blog series, we talk about some of the reasons to use TikTok as a marketing platform, and in this one, we’ll tell you some more reasons to do this.
Now more than ever, marketers are using social media platforms and influences as tools for digital marketing. TikTok is currently one of the most used applications on the planet and will have over 1.1 billion active users around the globe in 2021. Videos can be up to 10 minutes, from comedy to skits to satire to even political news. It has something for everyone, and your FYP (For You Page) is curated only for you.
The average user spends around 52 minutes on the app per day, and this is why more and more marketers are harnessing it for digital marketing purposes. So, without further ado, let’s dive further into this blog and learn some of the reasons why you should be using TikTok as a digital marketing device.
1. Audience
Most people assume that TikTok is only for the younger crowd, but this isn’t necessarily true. 60% of the users of this app are aged between 16 and 24, and there is a lot more to the platform than just trendy dances. It is true that TikTok is popular with Gen Z; I can attest to this; as an older Gen Z, I spent about an hour or two every night on TikTok before going to bed.
Whenever you are marketing your company or product, you need to know your target demography, and this is where TikTok comes in handy. The algorithm shows people things that they want to see, and having a TikTok page for your company can show your product to our desired audience. This also makes it a lot easier for your audience to connect and learn more about your company.
According to a new study, 56% of TikTok users feel closer to the brands they see on the app, and 61% of users like brands more when they see them participating and engaging in the latest trend; again, we will refer you to Duolingo’s TikTok. By posting regularly, you are not only building your audience engagement but are also building trust and recognition of your brand. This is one way to set yourself apart from the competition.
2. Easy to use
In my book, anyone can use TikTok; that can be partly because I am tech-savvy and use the internet for almost every aspect of my life. However, uploading and editing a clip-on TikTok is relatively easy and straightforward. Video editing is something that you’ll have to learn, but it’s easy on TikTok as you have everything under your fingertips.
To make a video, you simply have to start by clicking on the record button, and once you are done, you have to click it again. After recording your video, you can enhance it by using filters, music, captions, voiceovers, and even voice effects. This can be done with a couple of taps, and voila, you are done. Because the videos are 15 seconds to 10 minutes long, you won’t have to spend a lot of time editing your videos.
3. Audience engagement
Compared to other social media platforms, TikTok is currently the monarch in the most used app. With over 2 billion downloads across more than 150 countries, TikTok is a booming app and is fabulous for audience engagement. Recent studies have shown that the average TikTok user opens the app 8 times every day, and the average user spends around 52 minutes browsing it. This can be compared to Facebook, which has an average of 33 minutes daily, and Instagram has 29minutes daily.
TikTok offers an almost unparalleled opportunity for most brands out there, and this is why you need to harness it and use it for your marketing strategies. Be smart with your marketing and use things that are innovative and which will catch the attention of your target audience. So, be smart and differentiate yourself from your competitors.
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