From new social media trends to innovative advertising strategies, the world of marketing seems to be changing at breakneck speed. At least that’s what you see when planning a brand new strategy for campaigns for your business. New data is available, as are insightful statistics and new technologies, which can completely change the way you attract and interact with your customers. And as for 2020 and 2021, the global pandemic has also changed the rules. All of this influences the marketing techniques you employ.
How does a small business owner today get on the bandwagon? Staying on top of every new trend is not always enough. If you want to be successful, staying ahead of your competition is essential. It may be helpful to review your marketing strategies to learn from past performance or to listen to your consumers to learn about their current interests and preferred communication tools. To help you navigate your way through, let’s take a look back at the year, or rather the last two years, to give you an idea of what’s to come.
1. Create an optimal customer experience
Making sure you’re giving your customers a great brand experience is a critical part of your marketing strategy, whether it’s on your website or in person. So how can you improve your customers’ experience? Streamline the buying process with an all-in-one point-of-sale system that makes things easier for both you and your customer.
Make a means of communication available to your customers at all times through various social networks or a direct messaging tool such as Messages Square. Don’t hesitate to reward loyalty by creating a loyalty program. It’s a simple way to give customers a reason to come back.
2. Make your content educational, not commercial
Content has long been king in marketing land. Many small businesses rely on educational content marketing in an effort to turn potential customers into buyers and build trust. This means communicating about anything related to your brand or industry, whether it’s food or travel guides on your blog or short quizzes on your social media.
You can also use different SEO techniques for your website content to improve your page rankings on Google and other search engines. Come on; this is your chance to jump in! Start showcasing your knowledge and expertise on your website.
3. Employee engagement
While your customers are the focus, you can’t neglect your employees. They are nothing less than the backbone of your entire business. If your employees aren’t happy, how can they provide a friendly experience for your customers? There are simple things you can do to energize your employees that will yield positive results. Give your team access to the scheduling system. This will make them feel more responsible for their time management.
If it’s feasible for your company, you can also implement flexible scheduling to help them better manage their work and personal lives. If you’re wondering how you can reward your employees, why not give them a gift card to use at local businesses? Better yet, partner with another small business to give back. Only have a few employees? Pick a date and organize a get-together outside work, like bowling or karaoke night.
4. For privacy-conscious marketing
There’s nothing more daunting for a small business than a data breach. The data you store is extremely valuable and not just to you. Customer data is valuable personal information, whether it’s email addresses, credit card payment information, or smartphone geolocation data. And your customers expect you to use it with the utmost care. Be sure to follow the latest data protection regulations and be careful when using sensitive information. Even small businesses can become targets, so be careful how you handle your customer information.
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