Any marketing strategy that uses electronic devices can be used by marketers to deliver promotional messages and measure their impact on the customer journey. In practice, digital marketing generally refers to marketing campaigns delivered on computers, phones, tablets, or other devices. It can take many forms, including online video, graphic ads, search engine marketing, paid…
From new social media trends to innovative advertising strategies, the world of marketing seems to be changing at breakneck speed. At least that’s what you see when planning a brand new strategy for campaigns for your business. New data is available, as are insightful statistics and new technologies, which can completely change the way you…
Marketing as we know it now has changed over the last 10 years, and part of this is because of the advent of technology and social media. And there is no sign that this is slowing down any time soon, which is why marketers are constantly adapting to new technologies. Over the past 2 years…