Having an online presence is a must nowadays and essential for any business to prosper in this technologically inclined world. We are in 2022, and no matter the size of your business, you have to have a website and be on every social media platform out there to gain more online visibility. When someone searches your name on the web, it should be on top of the search engine.
Having an active and strong online presence means that you are connecting with your clientele. This can online be done if you are using SEO and other technique that a professional website maker will help you out with. If you don’t know where to start, don’t worry; we are here to help you out. So, without further ado, dive into this blog and learn some of the ways to increase online traffic to your website.
1. What is it?
If it is important to mark your presence on social networks through a recurrent publication of rich and varied content, it is also important to be able to identify the impact of these contents or these publications. Indeed, you must try to answer the following question: how many interactions did your content generate?
The number of interactions generated by a publication allows you to better identify the engagement generated by your publication within your target. With the increasing demands of the digital world, the engagement rate has a special meaning.
Indeed, the engagement rate is the quotient of the number of interactions obtained over the number of people who received your publication. In other words, the engagement rate on social networks is the quantification of the propensity of users to react to the various publications of a company or a brand.
2. Consistency
The name of the game to amass a strong social media following and engagement is to be consistent. If there are few people reacting to your post, this is most likely because they aren’t seeing it; social media platforms only push forward creators that are consistent in their posting schedule, and the more consistent you are, the more likely you are to amass a following.
Your audience is constantly bombarded by constant posts, videos, and ads, meaning that they go through a number of posts each day, and if you don’t post regularly, they might miss when you actually post, and in the long run, they will forget about your brand. Now we aren’t telling you to post 100 videos or photos a day; that would most likely be reported as spam.
What we mean by consistently is that you should have a tight schedule; start by posting twice a week and spare your post apart. Do that for a while and monitor your growth and engagement. If you are on an app like TikTok and are in the fashion and restaurant industry, then you can post a behind the scene every other day to gain a bigger following. How and when to post depends on the platform, and you will learn this over time.
3. Visuals
Let’s be honest for a minute; most of us don’t even read the caption under photos or videos this day; this is because we are visual beings and care more about the image than the text. I am an editor, and let me tell you, the last thing I want to do after a hard day at work is to read.
This is why more and more companies are using TikTok to create and engage with their community. Most of us are visual beings and are attracted by high-quality visuals, and you need to harness than when it comes to promoting and engaging with your followers.
Sharing visual content like photos, videos, gifs, and even infographics will catch your audience’s attention and make them want to engage with your content. People are more likely to engage with a visual post than a long text, and market analysts have confirmed this. To keep your content fresh, use a variety of visuals, and don’t bore your audience with the same photo 5 times in a row.
4. Encourage user-generated content
User-generated content (UGC) is a great way to get interaction from your fans and improve your engagement. You can take inspiration from brands like Target, Warby Parker, Pepsi, or even Starbucks that are on the cutting edge of creativity. If you don’t write the template carefully, it could go unnoticed.
The #WhiteCupContest hashtag launched by Starbucks is a good example of a successful UGC contest. The coffee giant noticed that customers were doodling designs on the cups. In 2014, they launched an operation where people were invited to design their own cup, take a picture and share it on social media using the appropriate hashtag.
The campaign received over 4,000 entries in just three weeks. Based on its success, Starbucks has repeated its operation this year. When your fans contribute content to your page, they are likely to engage and invite their friends to do the same.
Looking for help?
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You know you can trust them to do a professional job in the creation of your specific website. So, what are you waiting for? Give them a call today and get started with a 3-month trial, and you have zero commitment after this.
