Advertising is the key to success for most businesses. For many businesses, successful marketing translates into better sales. But with limited resources, small businesses don’t always have the budget to hire a full-time marketing manager. Fortunately, marketing efforts don’t have to be extravagant to be effective. These simple methods can help boost awareness, increase sales, and strengthen your reputation as an industry expert. So, without further ado, let’s dive into this blog and learn some of our best tips to advertise your business.
1. Identify your audience
This initial step is perhaps the most important of any marketing plan. Instead of quantity, think quality. Spend the time and effort to make sure you’re reaching people who are interested in what your company has to offer. To start, try to identify the age, lifestyle, goals, or location of your target audience.
Focus your efforts on the social channels your audience engages with most often. In addition, it’s important to find influencers within your audience- people who frequently engage with your social content and talk about you online. By identifying, engaging, and rewarding these fans, you create brand evangelists who will spread the word about your business.
2. Master social media
Effective use of social channels builds brand presence and trust, but it’s not enough to launch a Twitter (watch out for uploading videos to Twitter), Facebook, or Pinterest account and post a discount every now and then. Increase an online presence by creating and responding to conversations with others in your industry.
Consider posting educational articles and helpful tips that will interest your audience, and if it makes sense for your business, share before and after photos to showcase your work. By regularly using your social platforms as opportunities to build relationships, your audience will see you as a trustworthy expert- and an increase in sales could follow.
3. Attract customers to your website
You don’t need an expensive agency to set up a quality website. There are many sites, such as WordPress, Wix, Linkeo, or Squarespace, that allow you to create visually appealing and functional business sites. Many are free or require only a small fee.
Once your site is up and running, make sure it is easy to navigate and that customers can quickly find your contact information. A successful website shows customers why they should choose your business over any other. It’s also vital to optimize your website for search. Think about potential search terms that relate to your business and build your website content around them.
4. Connect via email
To reach a larger online audience, offer an incentive to sign up for your email newsletters. People are more likely to give their information when they receive something in return. A downloadable PDF with educational content, coupons, discounts, and contests will help you build your email subscriber list. This is an opportunity to engage customers on a regular basis and keep your brand top of mind.
Before distributing emails and e-newsletters, make sure at least two to three people have checked for factual, spelling, and grammatical errors. Plus, unlike advertising, these are customers who have opted in to receive information about your brand- they are already interested. These marketing tactics may take some time, but when your company prioritizes building relationships with the right target audience, your return will be more than worth it.
Looking for help?
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You know you can trust them to do a professional job creating your specific website. So, what are you waiting for? Give them a call today and get started with a 3-month trial; you have zero commitment after this. Make your dreams become a reality with their help.