Digital marketing – to most people, this is just one of the new buzzwords business owners use to make them appear smarter than they really are. However, this is not the case! Digital marketing is a real thing, and in the current business world, an essential step to ensuring your business thrives. In this series all about making digital marketing work for you, you’re going to learn all the digital marketing basics you need to know to create successful online marketing campaigns for your business.
Let’s start with the obvious question:
What is Digital Marketing Exactly?
In simplest terms, digital marketing means marketing your products and services using the internet and digital media as the medium. It’s essentially an umbrella term that includes all marketing tactics that involve reaching out to the target customers through the internet and social media platforms like Facebook, Instagram, Twitter and such.
Why Does Your Business Need Digital Marketing?
If you’re unsure whether or not your new restaurant needs an online presence, these few points might convince you of the power of digital marketing.
Competition is using it: Did you know that 77.6% of small business owners use social media in their marketing strategy? From solo entrepreneurs and freelancers to companies, everyone is using digital marketing to establish a brand presence today. If you don’t adapt to the changing times, you stand to lose potential customers.
Cast a wider net: Digital marketing allows you to catch the attention of your prospective customers in a variety of ways. For example, Search Engine Optimization (SEO) helps you attract customers in an organic way. On the other hand, Pay Per Click (PPC) marketing uses paid ads to draw the audience in. By using different approaches, you can reach a wider audience which can have a major impact on your brand recognition.
Track your performance easily: Thanks to the easily available analytics tools online, you can track how your marketing campaigns are performing in real-time. And these are a great improvement on traditional forms of marketing, where you had to wait for weeks to determine what’s working and what’s not!
With digital marketing, you can observe which aspects of your marketing strategy need tweaking and make the required changes in real-time. This gives you enormous control over your marketing campaigns and your budget.
Target your audience effectively: Can you imagine targeting an audience based on gender, language, and location through traditional means of marketing? That’s one of the things you’re sure to love about digital marketing; you can choose who visits your website and who sees your ads. The targeting tools and parameters available today are incredible at helping you target the audience you want. They are easy to use even if you only have a little knowledge of digital marketing basics, and if you ever run into any issues, most social media platforms or web hosting sites have technical support that you can call upon.
And these are just some of the several advantages of digital marketing for your business. Once you know how to handle your marketing campaigns successfully, you will be able to boost your sales and get further ahead of your competition.
Now that we’ve piqued your curiosity, the next part of this series will focus on what makes for an effective digital marketing strategy. If you don’t want to wait for that to come out, why not get in touch with the experts at Linkeo Ltd and ask for a demonstration of their Deliver by Linkeo platform. You’ll be able to witness firsthand how an effective digital marketing strategy can drive small and medium businesses to heights they had never dared dream of before.
