How To Become a YouTuber – Part 2

Hi there and welcome back to our on-going series on tips for becoming a YouTube content creator. In the first part of this series, we looked at a few things to consider before starting your channel. In this part, we’ll pick up where we left off, and look at some more important things to consider before setting up your channel, and also what you can do to grow your audience. Let’s jump straight in with:

Pick Your Filming Style

If you look at some of the most popular YouTubers these days, you’ll notice that they tend to stick to certain styles of filming. This helps them to create a consistent visual that becomes familiar to their audience over time.

Face-to-camera videos are one of the most popular filming methods for YouTubers. It lets audiences know who you are and gives you a great chance to express your opinions. Combine this with some slick editing and entertaining graphics and you will have the foundation for a solid YouTube video format.

Practice Good SEO

You’d be surprised how many newer YouTubers ignore proper SEO, which you can use to your advantage to get a leg up on the competition. If you’re not familiar with the term, SEO stands for search engine optimization and refers to the methods by which content is optimized to rank higher when someone searches for it. The search ranking algorithm on YouTube will take into account how well your content, titles and video description match the search criteria of a viewer. If your content isn’t relevant, it won’t rank.

The first thing you need to do is keyword research. One of the best ways of doing this is looking at the search terms YouTube suggests when you type something into the search bar. This will give you an idea of popular terms that people are searching for. There are also several handy SEO tools that you can find online if you want to take this further.

Once you’ve found a suitable keyword for the content you intend to make, make sure to include it in your video’s title and description. Your description should be between 200-300 words long and you should include your keyword about 3-4 times. If you can, mention the keyword in your video too. Use your keyword near the start of your video’s title and keep the title as short and punchy as possible.

There are some additional factors that can greatly influence how your video does on YouTube. Long, engaging videos tend to do better on YouTube. YouTube wants viewers on their platform for as long as possible, so they will reward videos that keep them there. A video series can also be very effective at this. If your video gets lots of likes, shares and comments, it will naturally become more visible.

Post Consistently

It will be impossible to sustain your viewership on YouTube if you don’t post consistently. Many top YouTubers have certain videos that get more views than others, but that doesn’t deter them from trying to replicate that success again. They know that they need to keep their channel updated to remain relevant.

Devise a posting schedule and stick to it, whether that’s once a week, twice a week or three times a week. Make your schedule public so that your subscribers know when they can expect new content. You could mention when your next video is coming in the description of your latest video or in the video itself.

Thursdays and Fridays are the best days to post videos on YouTube, so try to make sure that you have something lined up for then. It can be a good idea to stockpile videos that are similar to your most popular content, ensuring you always have something lined up for your channel.

Invest in Your Recording Equipment

Long gone are the days where you could upload grainy, poorly-shot footage and expect to be successful. If you want to be successful on YouTube these days, you’re going to need to ensure you’re posting high-quality and crisply shot content. This can mean significantly investing in your recording equipment.

The minimum video quality you should be filming in is HD (1080p) and 4K is certainly worth considering. As time goes on, more YouTubers have begun to embrace 4K, which means that lower resolution videos may be left behind.

Make sure you choose a camera that best suits your style of filming. For short recordings on the move, a compact camera with image stabilization could be ideal, but for better production quality, a mirrorless or DSLR (Digital Single Lens Reflex) camera might be more suitable. In a DSLR camera, light that passes through the lens is reflected from a mirror to the viewfinder, but in a mirrorless camera, light goes through the lens and straight to the sensor.

Having the right hardware is important, but they aren’t enough to make interesting videos on their own. You need to make sure that you also use the right software to edit your raw video footage.

Editing a creative video out of clips is one of the basic requirements of a talented YouTuber. Using editing programs also helps develop creative and IT skills.

That about wraps up this article. In the next article in this series, we’ll look at how communicating with your viewers and monetizing your channel can help drive your success. We look forward to seeing you there.

How to Become a YouTuber – Part 1

With YouTube’s popularity continuing to grow, so too does the popularity of many of the content creators on the platform. Names like PewDiePie, Mat Pat, Markiplier, Lily Singh, KSI and Logan Paul are mentioned in the same breath as some of the more mainstream celebrities like Beyoncé, Jimmy Fallon and Floyd Mayweather. You’ve probably already heard the hype surrounding the proposed boxing match between ‘Money’ Mayweather and Logan Paul, which was due to be held in February of 2021, but has since been postponed.

With so much noise surrounding content creation, more and more people are considering the possibility of starting a career as a YouTuber. Starting your own channel from scratch and growing it into something special isn’t just a pipe dream. Many YouTubers have done it and more will do it again in the future. One of those YouTubers could be you. If you’re looking for some tips to get started, this series might be just what you need.

In this article, we will look at 5 of the most important things to consider when starting your channel.

Follow Your Passion

If there’s one thing that all of the top YouTubers have in common, it’s their passion for what they do. You can have excellent editing skills and a winning personality, but if you’re not passionate about what you’re doing, you’ll soon get called out in the comments. And don’t worry about covering niche topics! Even if your passion is for something as mundane as comparing paint shades, you’ll be able to build an audience of like-minded people soon enough.

Develop Personal Branding

Once you’ve decided what you want to create videos about, start thinking of how you can develop personal branding around that. Look for a unique selling point that’s related to the niche you’ve chosen and start owning it. If you’re going to make it on YouTube, you need to have something that sets you apart from the thousands of other content creators on the platform. It could be something as simple as your sign-off, or as elaborate as creating an avatar to present your show.

Take your subject and approach it from a new angle. For example, you could explain complex information in layman’s terms, turn serious topics into something more light-hearted, go into extreme detail to provide the most valuable content or put an alternative spin on a piece of music.

Choose Your Target Audience

The sheer size of YouTube means that you’ll get a wide variety of users looking for all kinds of videos. Trying to decide who your target audience will be might seem daunting, but you should look at it as an opportunity.

It’s often best to target an audience that’s the same age and gender as you, as it’s easier to relate to them. Ask your friends what they’d be interested in watching and their answers could give you an insight into what your peers would like.

Create a Channel That Stands Out

If you want to be a YouTuber that’s taken seriously, you need to have the full package! That’s why it’s crucial to have a channel that stands out. People won’t be impressed if they click on your channel’s page and it looks dull and uninspiring. Brighten things up with some high-quality YouTube channel art. You could make a personalized banner that will give visitors some more info about who you are and what you do. If you catch their eye here, you’ll have a better chance of getting another subscription.

Plan Your Content

Before you start recording your videos, you need to have an idea of what you want your channel to look like in 1 weeks’ time, in 1 months’ time and in 1 years’ time. You really need to have planned the direction you want to take your channel in and create videos that are in sync with that.

A video series is a fantastic way of making engaging content. You can potentially create a great story that leaves them wanting to come back for more. If a video becomes somewhat successful, jump on its success and make a series around it.

Look at what other channels that get views are doing and try to learn what you can from them. It’s not advisable to flat out copy them, but there are lots of popular ideas out there that any YouTube can try.

If you’ve already chosen the niche you want to pursue, it will make it easier to decide what your content is going to be. For example, if you’re going down the beauty route, you may be interested in doing makeup tutorials, product reviews, makeup challenges and skincare routine videos. On the other hand, a gaming channel typically has content like gameplay streaming, walkthroughs, previews and predictions.

Get Your Camera and Start Creating!

Now that you have an idea of what it takes to begin your journey as a content creator on YouTube, it’s time to put in the hard work. No matter what happens, make sure that you enjoy creating the videos you put out. YouTube is a place for entertainment, so it’s important that you have fun too! Be sure to check back for the next part of this series, where we will look at some more tips on how to get your channel up and running.

The Basics of Digital Marketing – Part 1

Digital marketing – to most people, this is just one of the new buzzwords business owners use to make them appear smarter than they really are. However, this is not the case! Digital marketing is a real thing, and in the current business world, an essential step to ensuring your business thrives. In this series all about making digital marketing work for you, you’re going to learn all the digital marketing basics you need to know to create successful online marketing campaigns for your business.

Let’s start with the obvious question:

What is Digital Marketing Exactly?

In simplest terms, digital marketing means marketing your products and services using the internet and digital media as the medium. It’s essentially an umbrella term that includes all marketing tactics that involve reaching out to the target customers through the internet and social media platforms like Facebook, Instagram, Twitter and such.

Why Does Your Business Need Digital Marketing?

If you’re unsure whether or not your new restaurant needs an online presence, these few points might convince you of the power of digital marketing.

Competition is using it: Did you know that 77.6% of small business owners use social media in their marketing strategy? From solo entrepreneurs and freelancers to companies, everyone is using digital marketing to establish a brand presence today. If you don’t adapt to the changing times, you stand to lose potential customers.

Cast a wider net: Digital marketing allows you to catch the attention of your prospective customers in a variety of ways. For example, Search Engine Optimization (SEO) helps you attract customers in an organic way. On the other hand, Pay Per Click (PPC) marketing uses paid ads to draw the audience in. By using different approaches, you can reach a wider audience which can have a major impact on your brand recognition.

Track your performance easily: Thanks to the easily available analytics tools online, you can track how your marketing campaigns are performing in real-time. And these are a great improvement on traditional forms of marketing, where you had to wait for weeks to determine what’s working and what’s not!

With digital marketing, you can observe which aspects of your marketing strategy need tweaking and make the required changes in real-time. This gives you enormous control over your marketing campaigns and your budget.

Target your audience effectively: Can you imagine targeting an audience based on gender, language, and location through traditional means of marketing? That’s one of the things you’re sure to love about digital marketing; you can choose who visits your website and who sees your ads. The targeting tools and parameters available today are incredible at helping you target the audience you want. They are easy to use even if you only have a little knowledge of digital marketing basics, and if you ever run into any issues, most social media platforms or web hosting sites have technical support that you can call upon.

And these are just some of the several advantages of digital marketing for your business. Once you know how to handle your marketing campaigns successfully, you will be able to boost your sales and get further ahead of your competition.

Now that we’ve piqued your curiosity, the next part of this series will focus on what makes for an effective digital marketing strategy. If you don’t want to wait for that to come out, why not get in touch with the experts at Linkeo Ltd and ask for a demonstration of their Deliver by Linkeo platform. You’ll be able to witness firsthand how an effective digital marketing strategy can drive small and medium businesses to heights they had never dared dream of before.

The Pros and Cons of Running an Online Business

These days, it seems like everyone and their dog is making money off the internet. Not a day goes by that you don’t hear of some new person making a boatload of cash from their new online store, so it’s quite natural that you might want to get in on the action as well. There are plenty of resources online that can help you get started, but you do need to learn about the pros and cons of the various online business models to see which one is best suited to your ideas and needs. In this article, we will compare and contrast the three most popular options online.

Affiliate Marketing

Affiliate marketing is a method by which you, as an affiliate, partner with a producer to promote a product and earn a commission based on the number of units sold that you have directly influenced. If you’ve ever watched a YouTube video in the last few years, or interacted with an Instagram post where you’ve been encouraged to use “Promo Code XXX to get XXX off next purchase”, then you know exactly how affiliate marketing functions.

When done correctly, affiliate marketing is a very lucrative moneymaker that requires very little to no initial investment. You don’t even need your own website, since you can easily use free blog websites or social media to promote your products. Furthermore, you don’t need to dedicate any time or resources to designing a product of your own. All you need to do is simply pick something that you feel consumers will buy and promote it. Affiliate marketing is also very flexible; you can run your business from the beach, your bed – wherever you feel most comfortable.

However, there are a couple of downsides to affiliate marketing. The biggest is that the commissions you can earn vary between products and profit margins are usually slim, meaning that to be successful, one needs to generate large numbers of sales or go for high margin products. Another con is that affiliate marketing requires patience; no one ever gets rich overnight. You need to build up a following, have large numbers of people who regularly see your work, whether it be blog posts, posts on social media etc.

Moving on,

eCommerce / Dropshipping

Running your own eshop is another popular way to make money online, and the method comes with a swathe of benefits over going the traditional route of a brick and mortar shop. If you sell online, through one of the many different eCommerce platforms like Amazon, eBay and the like, you can reach a much larger audience, sometimes even an international one. Anyone, anywhere can click a link and land on your page, see what you are selling and be inspired to buy. Setting up an eshop is also simple and inexpensive. Web companies like Linkeo Ltd, through their Deliver By Linkeo program, will provide you with templates and guidance in creating a store, all one needs to do is pay for a domain name and you are good to go.

If you don’t want to go through the trouble of making your own site, there is always dropshipping, where you can promote and sell products without spending anything.

However, there are some cons to this method as well. Setting up an online store is easy. Choosing the right products to sell is not. Competition is high, which makes it difficult for beginners to break into the market. Finding a niche market to corner can be helpful, but even then, there are no guarantees that you will see the sales levels you expect right out the gate, if ever. Another thing to remember, especially if you are relying on an overseas supplier, is that you might not always be able to guarantee the quality of the product. This can result in you ordering numerous amounts of a faulty item, or worse, a customer receiving faulty items and requesting a refund – meaning you would then lose money due to shipping fees.

Fulfillment by Amazon

Have you ever heard of this one? Basically, this is a system that was set up by Amazon, where you can rent out space in their giant warehouses to store your products for a small fee, and once you sell the product, they will take care of shipping it out for you, again for a small fee. The advantages of this system are quite apparent. As the largest worldwide online retailer, Amazon sets the standards for shipping times, as well as having the best warehouses in the world. Your items will be subject to Amazon’s careful storage regulations, ensuring safety and insurance in the unlikely event of product destruction.

However, this method also has some big drawbacks. The first is cost, obviously. For one thing, having lots of physical stock in one place is potentially a great way to lose money. If you purchase 1000 units of something and then are unable to sell, you are not only going to be losing money from the initial purchase but are now also going to be losing money due to Amazon’s storage fees, which whilst being cheap, are going to quickly add up over time. Another is the fact that Amazon tends to store several of the same types of items together. So, if a client orders your item, there is a slight chance that they may receive a different item from the one they ordered.

At the end of the day, each of these systems might have its pros and cons, but they have proven to be extremely effective overall. All you need to do is pick the right strategy for you, make sure it is something you are going to enjoy doing regularly over the weeks and months that it will take you to hopefully be successful.