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Choosing the Right Caterer for An Institutional Event

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When selecting a caterer for an institutional event, you have a lot to think about as there might be more to the institute than good food as you will cater to both young adults and adults. So, it is better to choose a caterer who is able to manage all that you require and be present for all your needs. Just ask your guests and they will probably not remember as much about the decor or entertainment, but they will definitely remember whether or not their meal was remarkable.

When food is a part of your institutional event you must choose a catering service wisely. How your guests remember your event will greatly depend on what they thought of the food and service. Those memories, good or bad, will influence them when it comes time to think about attending your next institutional event.

Advance preparation is the key. Many venues that you select will have a restricted list of catering services that may be used. Some may insist you use their in-house catering service. Others may have no restrictions at all. No matter which position you find yourself in, you must allow sufficient time to explore your catering options before you make your choice.

Here are the main considerations in choosing a catering service:

List Your Catering Needs

In order to receive accurate bids for your fundraisers meal you must provide a listing of your catering needs. Important items to include are:

Date and time of your event.

Location of your event.

Indoor or outdoor.

Is there a kitchen on site?

How many guests (check for minimums with your catering services)?

Dietary concerns (vegetarian, vegan, gluten-free, kosher, etc.).

Alcohol needs.

Serving needs: buffet style, traditional sit-down dinner, family style, food stations or cocktail reception.

Time available to set up and to break down the event?

Be clear about what type of event you are planning. Alert them to any theme or style for your event that could or should be reflected in the menu.

Do not assume that a buffet or food station is less expensive than a sit-down dinner. It all depends on the type of food served, not how it is served.

Some lower cost options include H’ordeurves Reception or Deli/Party Trays Reception, a Salad Luncheon, a Dessert Party, a Tea Party, or a Cake and Punch reception. If you are not planning to host a full meal, it is best to schedule your reception or party during a non-standard mealtime (between 2-4pm or after 7pm).

Menu

Some catering services are more ridged in their menu choices and options. Good questions to ask are:

Do they have set menus, or can they customize menus according to the style of your event?

Are they able to accommodate guests with food allergies?

Do they work with fresh or frozen foods?

What are my beverage options and cost: water, milk, soft drinks, coffee, tea, etc.?

When will I need to finalize the menu?

When will they need a final head count?

Portion Sizes & Presentation Ask to see photographs of the food that has been served at previous events. You are looking for portion size and presentation. Nobody wants to be surprised with small serving sizes or a sloppy looking plate. A picture of a set table (silverware, dishes, glasses, napkins, butter dishes, salt & pepper, and salad dressings) should be checked to make sure it is up to your standards.

Taste Test

If you are using a new catering service, you should ask to sample their menu. Ask if there is a fee for a sample tasting?

If you feel the need, you may also request a tour the catering facility, especially the kitchen. This could be combined with the sample tasting.

Alcohol

If you are planning on having alcohol at your event it is generally recommended using the same catering service provide the bar and service to keep things simple.

You will have to decide whether to have an open bar or cash bar. Will the beverages be served at the bar, buffet style, and do the wait staff refill drinks at the tables?

If you are supplying the alcohol and they are bringing the mix & set-ups, what is the price per person? If you are providing the alcohol, will the caterer charge you a corkage fee?

There are many other issues for you to consider when serving alcohol at your institutional event. An experienced catering service will guide you through all the hurdles.

Who is in Charge on Site?

Ask your caterers who will be in charge of the meal being served. Hopefully, but not always, your caterer will be on site. If not, make sure and secure the name of the person in charge. In case of problems or difficulties you will need to work with this person closely. Make sure you are introduced to the person in charge before the event or on the day of the event.

Wait Staff

Good service, like good food, has a way of making an event memorable. Slow service can also adversely affect the pace and timetable of your event.

Ask what the ratio of servers to guests will be for your event. A good rule of thumb for a sit-down dinner is one server for every 8-10 guests.

Get a commitment from your caterer for how many waiters, busers, and bartenders will be provided. On the day of the event check and make sure they all show up. If they do not all make it, you have a good case for asking for a reduction in the price you are paying.

What will the wait staff wear? Make sure the wait staff is dressed appropriately for your event.

Rental Equipment

It is very important to be perfectly clear about what the needs of your event are and what your caterer will be supplying and how much it will cost.

Does the price include table linens, napkins, dishes, and glassware? Ask to see samples.

Are there any color choices for the table linens and dinnerware?

Some catering services will also have available skirted tables, tables, chairs, furniture, and other rental items including tents too.

Decorations

Some catering services will provide table decorations, usually for an additional price.

Centerpieces, flowers, and candles may be available.

License, Permits & Insurances

A catering service that is licensed and has the appropriate permits and liability insurance always tries their best to follow safe food handling practices and health code guidelines. Obviously, this is in your best interest. Nobody wants a sick guest as the result of the food that was served at your event. And if there is a problem, your caterer’s liability insurance should cover the problem. Make sure the caterer’s employees are covered by workers’ compensation so if something goes wrong the caterer is liable, not your organization.

References

Ask your potential catering services for recent past references. Make sure and call these references! Ask about the caterer’s food, professional skills, personality, and ability to handle anything unexpected.

Hidden Costs

Are gratuities included in the food prices? If not, what is the gratuity charge? What is the policy for payment? Some caterers request cash, others accept checks or credit cards. Make sure your pricing includes any taxes to be paid. Know what your catering services overtime policy is and how overtime charges are calculated. If your event runs long or has a delay these charges may kick in, even if the cause is not your fault.

Financial Arrangements

Each catering service may calculate your institutional events meal differently. To ensure you are comparing apples to apples it would be wise to create a simple check list. Use the check list to confirm that each catering service is providing the same services.

Always inquire how much deposit is needed and when the final balance is due.

After you have selected your caterer, they should provide a written contract for you to sign. You should also be provided a copy of the contract signed by your caterer. The contract should also detail the cancellation and refund policy.

Conclusion

Finally, always look for a catering service that you can be comfortable with. Having confidence in your caterer is important. You do not want to preoccupy yourself with second guessing their every decision. Look for enthusiasm. It is important to find someone who will treat you like their most important customer, no matter what the size of your event. Sarah Brown Catering is one such caterer who is a full-service catering firm that provides everything from setup to cleanup.

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