Many definitions nowadays refer to an integrated perspective. This point of view has gained traction over the last decade and is now part of the marketing communications vocabulary. This shift to an integrated perspective, however, raises questions and debate about the purpose of marketing communications. Should the emphasis, for example, go beyond products and services?…
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Growth is the rate of change over a period of time. It is a simple math formula. But, if you are talking about measuring the overall “success” of your company, there are several factors you need to consider. Establish Growth Goals When you set goals for yourself, you have not only something to strive for,…
Social media are now part of everyday life and are present in almost every country. They have become very popular with certain populations who can interact with brands and distribute content. This is why Internet users are now choosing these social media more than “classic” websites. The big BtoC brands have understood the interest they…
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