The internet world is fast-moving and constantly changing. What’s trending this week may not matter next. That’s why it’s crucial for anyone in the content marketing business to stay on top of what’s new, especially since it’s the best way to reach a wider audience and attract new consumers. If you’re a content marketing expert, you’re probably aware of the different facets of content creation.
The latter involves much more than just writing engaging blog posts; it involves SEO, depth of your brand image, and finding other ways to interact with your target audience. So what are the tried and true strategies that every content creator should know? Well, let’s go over the content marketing trends that don’t seem to be going away anytime soon. Keep reading if you’re curious and want to learn more!
1. Refer to past results to move forward
Even though we’re working for the future, let’s start with the past. Look at what happened with your content marketing strategies last year and carefully analyze the data you collected. Take a look at the strategies that worked as well as those that didn’t. Ask yourself these questions before moving forward:
- Which publications offered you the most exposure and gave you the most leads?
- What topics generated the most engagement?
- In what ways have consumers become most interested in your brand and business?
- Which strategies are driving concrete sales or expected results?
Narrowing down the repertoire of specific actions that worked last year will help you move forward with the best intentions in mind. Nevertheless, we recommend that you remain critical and strict when addressing your results. Based on your old strategies, you can begin to create a new marketing plan.
Remarketing is self-explanatory. This strategy boils down to reaching out to people who have been to your website or interacted with your brand in the past. Many marketers continue to invest time and money into remarketing as it is a proven strategy that continues to show results. The conversion rate of companies that explore the remarketing universe increases dramatically.
It seems that the more a consumer is exposed to an ad, the more responsive they will be to it, even being twice as likely to become a buyer after viewing it. It is not difficult to implement a remarketing strategy, but it can only be done if you have already collected data on your customers. Find the viewers who have interacted with your content but haven’t yet taken the leap to become a customer.
Create a few different lists based on how people interact with your business. You could use Google Ad Remarketing as well as Facebook remarketing to try to retarget consumers from multiple angles. On the other hand, you should consider an application that covers all your technical bases and social media channels like AdRoll. Try a few different strategies to determine which one would work best for you.
3. Custom content
If you’ve been in the content marketing business for a while, then you should already know a thing or two about creating personalized content. Optimizing the user experience doesn’t just win you a consumer; it gets you a loyal one. A personalized and intimate user experience will help with this and will definitely help your business stand out from the competition. This year, many marketers are moving forward with providing extremely personalized service, as this leads to increased sales opportunities as well as increased conversion, more often than with a general approach.
Most consumers are comfortable providing their personal information in order to receive a personalized experience when shopping or interacting online. Because of this, it is important to find ways to connect with your consumers on a personal basis. This will depend heavily on the data you have collected, as the more, you know about your consumers, the easier it will be to connect with them.
If you haven’t collected data on your consumers, don’t worry. Start by getting the simple things like name, email, and even the city where they reside. As you collect the data, make sure to break this process down into levels or steps so that new customers are able to trust you. This information can be used to create targeted content that will be embedded in service pages or presented as banners or calls to action.
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