Running a restaurant business can be challenging, especially in the current economic climate. Restaurants are often at the mercy of fluctuating food costs, changing consumer tastes, and unexpected expenses. While there is no surefire way to prevent a restaurant from closing down, there are steps that restaurant owners can take to increase their chances of…
We are in 2022, and no matter the size of your business, you have to have a website to gain more online visibility. Having a website and an online presence is a must nowadays and essential for any business to prosper in this technologically inclined world. When someone searches your website, it should be on…
Email marketing, the digital marketing strategy with the highest ROI, is a great fit for most companies who do business online. But a good email marketing strategy depends on having a strong, loyal list. And, in order to get the kind of healthy, evergreen list you need for top results, you need to focus on…
Picture this – you’re in need of an emergency dental appointment, but you’re nowhere near your normal practitioner, and are in a whole lot of pain. What do you do? Most of us would simply whip out our phone, hop onto Google and type in the appropriate search terms and start going through the numerous…
Welcome back to our final article on boosting your e-commerce platform through video marketing. By now you should know why it’s important to use videos in your eCommerce marketing strategy, and what type of videos you can use in different stages of the customer journey. Now, there is just one question left to consider –…
If you want to be successful as a YouTuber, it’s important to know how to build your audience. After all, what’s the point of making videos if no one is there to see them? This post aims to teach you basic steps and savvy hints to develop your audience. So let’s learn how to build…
While the life of an Instagram influencer may look glamorous and easy, there’s a lot more to it than latte art and filtered sunsets. And if there’s one lesson that can be learnt from the dumpster fires that were Fyre Fest or Millie Bobby Brown’s skincare tutorial snafu is that faking-it-till-you-make is pretty much a…
