Here we go again. Social network managers are blinking and poking their heads out from behind their screens to take the temperature off the field. We’ve got strategies to plan and only one question burning in our minds: what social networking trends will change the game in 2022? Will TikTok be more popular than Instagram?…
Do you enjoy working with numbers? Working on your own but as part of a team? Is it possible to boost your career? If you answered yes, a job as a payroll administrator might be right for you. Let’s look at what a payroll administrator does before we get into the important characteristics of a…
As you have already discovered in the previous article, the magic bullet theory, also known as the hypodermic needle or direct effects model, has brought a major contribution to the evolution of the communication process in the contemporary society. Today, this theory is still being reviewed by students and communication theorists. Historical Context The magic…
All CMC research is concerned with the same issue. They each handle the absence of nonverbal cue richness in CMC in a different way. The theories are divided into three basic types based on their approach to the variations in cues between face-to-face communication and CMC. So, let’s have a look at these theories. The…
Computer mediated communication refers to any form of communication mediated by computational technology. It is not neutral; it affects the communication process. One of the most important CMC theories is the social presence theory that was discussed preciously and that considers the phenomenon of salience a user feels with others. Today, we’ll learn some new…
We are living at a time when it is becoming increasingly common to utilize technologies to communicate with others instead of relying purely on face-to-face contexts. It is sometimes easier to send an email than meet someone in person to share the message being communicated. This is also the age of technological progress. As new…
Of the many communication theories associated with mass media, agenda setting remains one of the most relevant ones. However, it is important to note that the agenda setting theory has greatly evolved over the past thirty years since its first conception. In recent years, McCombs has encouraged the convergence of agenda setting theory with several…
Agenda setting is the concept that the media tell people what to think about. Kurt Lang and Gladys Lang re-articulated this practice in terms of agenda building, whereby the public contributed in this process as much as the media and the government. As some of the principles of agenda setting were unveiled in part one,…
As you have discovered in the previous articles, each theorist who participated in the evolution of the theory contributed a new element, insight, concept or perspective. In this post, you will learn all the key principles of the process and effects of agenda setting. What to Think About We rely on the media as a…
