How to Market your Business on LinkedIn?

LinkedIn is among the world’s most popular business networks. With more than 500 million users worldwide, LinkedIn is an important platform to showcase your company, its skills, services and benefits. To optimize your online visibility, it is crucial to know when to publish your articles.

Content creation and sharing is essential on LinkedIn

Like all other forms of social networks, LinkedIn requires you to be active on its platform in order to increase your chances of being visible. As such, it is not enough to have a complete and excellent biography. You will also need to regularly create and share contents. This is all the more advantageous if you are exploiting a niche in which you can easily challenge the competition.

A biography of your company helps clients discover what you have to offer, while emphasizing your experience and know-how. The more relevant the biography, the more likely you are to attract potential clients and partners.

Speaking of content, it’s an effective way to get LinkedIn members interested in you and your skills, and also improve your visibility. Creating content regularly is a very effective way to distinguish yourself. In addition, you will always be able to share your expertise. The important thing is not to advertise, but to offer articles that serve as information, advice or guides.

Know when to publish content on LinkedIn

There are hundreds of LinkedIn publications that appear on users’ wall everyday. If you post articles at any time, it is possible for it to go unnoticed because it falls with other publication being published and streaming at that very same time. It is therefore crucial to know the right times to share your content.

For this to be possible, you will need to consider several points:

  1. The responsiveness of your audience
  2. The habits of your followers
  3. The time when most users are on LinkedIn

The responsiveness of your audience

The audience is the number of people who are interested in your business and activities. To effectively analyse this element, it is advisable to use Google Analytics to find out how long your audience is active online.

The habits of your followers

LinkedIn allows you to establish a professional network with the members of your choice. Thanks to this network, you offer yourself as a kind of entity that can follow news and in turn, also be able to follow members’ news. In this way, you will know their habits and the posts they share. You will then be able to publish content as well.

The time slots with the most users on LinkedIn

In fact, there is no specific time to publish on LinkedIn. In any case, there are periods of time when users of this social network are connected in large numbers. These moments happen before entering the office, from about 7:00 a. m. to 8:00 a. m., during the lunch break, from 10 a. m. to 11:00 a. m., and after work, from 5:00 p. m. to 6:00 p. m.

It is advisable to exploit the niches

Defining your target when you share it with others is a great help in achieving your goals. On the other hand, you can do better by trying to win new customers. In this case, the niches represent a significant market share. The less competition you face, the more likely you are to become a market leader. In fact, niche markets represent an area in which competition is not particularly fierce.

You will then be able to launch your marketing campaigns and reach new customers. The latter implies an increased turnover, which will place you among the major players in a defined market. During your marketing campaigns, you will have the perfect opportunity to address any audience, as long as you have the resources to implement sustainable collaboration.

The title of your articles is important on LinkedIn

When you publish articles on this professional social platform, it is crucial to come up with a relevant and compelling title. A powerful, interesting and focused title is enough to attract attention and encourage members to read what you have to say.

Your title must reflect the content of your post, while ensuring visibility of your publication. The best way is to follow the title formula of the type: Intended audience and the service or benefits you offer. Under these conditions, it is certain that your publication will be one of the most consulted on LinkedIn.

LinkedIn supports content marketing

Content marketing is about providing advice, information or guidance to Internet users. This approach is very practical to making your company and its skills known. With this kind of marketing on LinkedIn, you will safely and easily reach your target audiences.

Being a professional social network, LinkedIn will open doors to success during your content marketing campaigns. Indeed, the articles that attract members to this network relate to the same concept as this marketing strategy: no advertising, but useful information.

Being active on LinkedIn, while at the same time publishing articles will be of great use for the optimization, visibility and success of your company.