Having a website is good. But having a website that attracts visitors is better. So how to increase traffic to your website? One of the most effective and economical solutions is content marketing. Content marketing is a marketing strategy that consists in creating and publishing useful and informative content to communicate with your audience and develop your visibility. So, without further ado, let’s dive into this blog and learn some of our best tips to take advantage of your content strategy and increase your web traffic.
1. Create an avatar that will be your target audience
To create content in order to increase your web traffic, it is first necessary that this content be interesting for the Internet users who will read it. You must put yourself in the shoes of your visitors and analyze their behaviors, expectations, passions, and interests. You can create an audience avatar by writing a complete profile on this character.
When you are at the stage of creating this fictitious visitor, you must ask yourself the right questions to be as close as possible to the reality of his needs. Marketers use 6 themes to compose a target audience:
- Personal data on their family history
- Professional background
- Current personal life situation
- Financial conditions to date
- Business preferences
Once established, this sheet should reflect the reality of your fictional character as closely as possible. You can, of course, create several avatars, each corresponding to a different profile.
2. Pay attention to your keywords
Keywords are essential in a web traffic creation strategy. Writing very good articles from a thematic point of view is possible. On the other hand, if the keywords are neither worked nor put forward, there is little chance that this article will generate web traffic on your site. And creating content for the sake of creating content will not help you.
To know the keywords that will help you increase your web traffic, use platforms specially designed for this purpose. Some give you the most searched keywords. Others give you derivatives. Search engines will calculate the number of keywords in an article. They then look at the positioning of this keyword. Is it at the beginning of a paragraph? Is it present in the main title and headings?
When your article is written, do not hesitate to analyze it to check that your keywords have been used wisely. There are often paid platforms that can guide you and optimize your keywords in terms of their number, their derivatives, and their placement. All these elements lead the search engine algorithms to place you at a certain level in the results pages.
3. Identify the types of content according to your objectives
The type of content is essential to make your site attractive to your target. Having created your avatar beforehand, you should already have an idea of what your audience expects. Whatever happens, the best recommendation is probably to test different types of content. Among the most representative of traffic generation, here are 4:
- The blog has found its place in companies that get qualified leads, thanks to it.
- Video allows you to develop a feeling of closeness with the Internet user. Indeed, videos or other tutorials are easily consumed by your audience.
- Social networks provide quick information. Companies have understood this. From now on, content marketing will have its place in social networks. The famous “follow us” has become a traffic driver.
- Podcasts have proven their effectiveness for various companies that continue to use them.
4. Schedule a publication calendar
In digital marketing, one of the fundamental principles to ensure a result remains the regularity of publications. They must be proposed to the readers as an appointment that they would expect. There is no point in publishing a dozen articles in a few days if you don’t publish anything for weeks.
This is when the publication calendar will be your best ally. It will allow you to set your content publication objectives. With quality, targeted content marketing, and regular articles, posts, and videos, you should see a noticeable increase in web traffic after a few months.
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