When you search for a specific term or topic in a search engine, you will get links associated with short descriptions that will give additional information about these results. These are the meta descriptions. But how to write a good meta description? This small group of words of 160 characters can be very useful in…
Marketing a business effectively requires a combination of efforts and approaches. Successful implementation of marketing strategies is both an art and a science, mainly because you must tailor each marketing method to your specific business and its needs. While the basic concepts remain the same, effective marketing strategies will allow you to be creative in…
Marketing as we know it now has changed over the last 10 years, and part of this is because of the advent of technology and social media. And there is no sign that this is slowing down any time soon, which is why marketers are constantly adapting to new technologies. Over the past 2 years…
LinkedIn is among the world’s most popular business networks. With more than 500 million users worldwide, LinkedIn is an important platform to showcase your company, its skills, services and benefits. To optimize your online visibility, it is crucial to know when to publish your articles. Content creation and sharing is essential on LinkedIn Like all…
