Any marketing strategy that uses electronic devices can be used by marketers to deliver promotional messages and measure their impact on the customer journey. In practice, digital marketing generally refers to marketing campaigns delivered on computers, phones, tablets, or other devices. It can take many forms, including online video, graphic ads, search engine marketing, paid…
Whatever business an entrepreneur sets up online, he will have to generate leads in order to turn them into customers. Getting leads may seem simple with the digitalization tools available. But be careful not to fall into the trap of “all internet,” which means thinking that you can easily reach many prospects. The objective is,…
Many definitions nowadays refer to an integrated perspective. This point of view has gained traction over the last decade and is now part of the marketing communications vocabulary. This shift to an integrated perspective, however, raises questions and debate about the purpose of marketing communications. Should the emphasis, for example, go beyond products and services?…
Have you ever heard of brandjacking, specifically its manifestations, on search engines? If your answer is no, believe me, you are probably not the only one. Several hundred million dollars are diverted from search budgets each year in the United States without brands being truly aware of this phenomenon. In the United States, advertisers and…
Companies are constantly looking for new marketing strategies to get their name out there. To do this, you will need to create a flyer. The flyer is one of the most basic but also one of the most effective techniques to make your business known. Thanks to the flyer, the customer will have access to…
Cultural differences can transform into cultural traps when people from different cultures are working together. Luckily, there are several ways to identify those cultural barriers and overcome them. Embrace Cultural Diversity The essence of culture is values – what people believe in – and any group of people who share common values has a culture.…
A workplace is like a mini society where you’ll have to constantly interact with each of your colleagues and work in unity with them. Hence, it is crucial to find common ground with people from other cultures and this can only be possible once all cultural barriers have been identified. Cultural Stereotypes In general, stereotypes…
Communication has become a catch-all, almost pejorative term that speaks to no one but is essential to any business. “Ah yes, you do com?” Advertising, slogan, poster, website… everything is mixed up in a not very coherent whole. So, how can we make communication closer to people today? So, without further ado, let’s dive into…
As nations, economies and politics are crossing international borders and becoming increasingly interconnected and interdependent, the workplace has seen an urgent need to embrace cultural diversity in order to remain competitive in an international market. From Disney and Johnson & Johnson to Accenture, Lenovo and L’Oreal, there is a wide range of business organizations that…
The presence of your company on the web is essential, whatever its size, your sector of activity, or your offer. For entrepreneurs who have not yet taken this step, digital transformation is becoming a must. Digital is, above all, an almost unlimited source of opportunities! It even gives meaning to your entire marketing strategy, allowing…
