Of the many communication theories associated with mass media, agenda setting remains one of the most relevant ones. However, it is important to note that the agenda setting theory has greatly evolved over the past thirty years since its first conception. In recent years, McCombs has encouraged the convergence of agenda setting theory with several…
Agenda setting is the concept that the media tell people what to think about. Kurt Lang and Gladys Lang re-articulated this practice in terms of agenda building, whereby the public contributed in this process as much as the media and the government. As some of the principles of agenda setting were unveiled in part one,…
As you have discovered in the previous articles, each theorist who participated in the evolution of the theory contributed a new element, insight, concept or perspective. In this post, you will learn all the key principles of the process and effects of agenda setting. What to Think About We rely on the media as a…
Want a clear definition of agenda-setting theory? Plain and simple: it’s when the media determine how and what we think about. According to more recent expansions of the concept, the media define our agenda on two levels: not only do they dictate what we think about, but they also impact how we think about the…
According to the original version of the agenda-setting theory, the media determine what we think about. More recent developments of the theory argue that the media set our agenda on two levels: not only do the media determine what we think about, but they also influence how we think about the topics. Historical Evolution of…
