Consumers are looking for naturalness both in the ingredients that make up the products and in the production and manufacturing process. French people show a real attachment to organic products, especially young people. The consumption of organic products has not stopped growing for several years.
Whether for health reasons, the quality and taste of the products, or to preserve the environment, everyone has reasons to consume organic. Do you want to take advantage of this craze to enlarge your clientele and build loyalty by proposing an organic offer, but you don’t know how to do it? Let’s take a look at organic products and their regulations!
1. They are better for health and the environment
The term “organically grown” is a quality label governed by European specifications. Within this framework, it is necessary to respect certain cultural practices for vegetable products (non-use of chemicals of synthesis and GMO, recycling of the organic matters, rotation of the cultures, and the biological fight) and criteria for the breeding of animals (raw material of organic origin, respect of the animal wellbeing, soft medicines in the event of need).
To manufacture an organic product, it is necessary to have an organic raw material but also to respect a restrictive schedule of conditions on the manufacturing process and the additives used: restricted use of additives and manufacturing aids, non-use of ionizing treatments, and the use of processes that respect the ecosystem and are non-polluting.
Fruits and vegetables are grown without chemical fertilizers or pesticides, and GMOs are prohibited. As for animal husbandry, the use of antibiotics is banned. In this, they are better for health because pesticides and antibiotics have been proven to have deleterious effects on health. On the environmental side, organic farming promotes biodiversity, respects the soil, and, more generally, gives priority to the ecosystem.
2. They taste better
Organic products generally taste better because they are grown and/or produced in a natural way. Organic fruits and vegetables, for example, contain 30% less water than others. Their density and their nutritional qualities are therefore greater, with more taste as a result. However, this is not necessarily obvious for all organic products, even if 59% of people are convinced of this.
3. They are not necessarily local
We often tend to think that by buying organic, we buy locally and that we help the producers of our region, which is not necessarily true. Organic products comply with a charter regarding the use of pesticides and GMOs but do not guarantee that they have been grown or produced nearby. Some come from abroad. To buy locally, getting closer to the AMAP (Association for the maintenance of peasant agriculture) is better.
4. Only one label exists
For years, many labels have existed. To avoid confusion, the European Union decided to react in 2010 by launching a single label, the AB label. The criteria of the AB label are aligned with the European organic label, recognizable by its green logo with stars forming a leaf. This label guarantees that at least 95% of the product’s components come from organic farming.
5. Eating organic is more expensive
When organic began a decade ago, organic products were about 50% more expensive than non-organic products. Today, they would be around 30% more expensive because the competition is more present than before. The higher price is explained by the production conditions and lower yields.
Looking for help?
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