Evaluation has been flagged as one of the major challenges facing communication professionals today. Assessing the impact and value of communication activities, gaining organizational support or simply learning how to work better are amongst the key benefits of evaluation. Evaluating communication activities built around programs or campaigns requires an adapted approach to evaluation. Most communication…
A public relations audit is a complete assessment of a business’s capacity to transmit, receive, and exchange information with various audiences within the organization as well as significant constituencies outside the organization, such as consumers and investors. An audit can be undertaken to assess the efficacy of an organization’s external or internal communication. A communication audit…
A communication audit can be defined as a complete assessment of an organization’s capacity to transmit, receive, and exchange information with various internal audiences as well as significant external constituencies such as customers and investors. A communication audit is performed to evaluate an organization’s external or internal communication effectiveness. So, now let’s discover more about…
A PR campaign may be defined as a military operation designed to achieve a specific objective. Similarly, in the world of public relations, a PR campaign is an excellent way for businesses and organizations of all sizes and sectors to diversify their efforts and attempts at promotion and advertising. Campaign designers perform a situational analysis…
PR campaigns can be defined as purposive attempts to inform or influence behaviors in large audiences within a specified time period using an organized set of communication activities and featuring an array of mediated messages via multiple channels generally for the benefit of individuals and society. Today, we will discuss the critical steps involved in…
The need for brand credibility should never be underestimated. Even some of the fastest-growing industries feel the sting when they fall out of favor with the public – just look at the examples of stocks plummeting overnight. Only PR can avoid such situations and bridge that trust gap between a business and its customers. And,…
