In the previous article, we’ve learned that similar to public relations, media relations work on building a rapport with these professional journalists or media outlets in order to communicate an organization’s goals, ideas, intent and newsworthy events. However, dealing with the media presents unique challenges and thus has to be handled with professionalism and following…
The need for brand credibility should never be underestimated. Even some of the fastest-growing industries feel the sting when they fall out of favor with the public – just look at the examples of stocks plummeting overnight. Only PR can avoid such situations and bridge that trust gap between a business and its customers. And,…
A corporate image refers to the overall picture that the public has for a company. It can be defined as the reputation of an organization and all the impressions attached to it. Known as a very critical aspect of a business, a corporate image is like a brand that represents the company and its line…