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|In: Journalism|Last Updated:
What Are The Principles Of Agenda Setting?
As you have discovered in the previous articles, each theorist who participated in the evolution of the theory contributed a new element, insight, concept or perspective. In this post, you will learn all the key principles of the process and effects of agenda setting. What to Think About We rely on the media as a… (0 comment)
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|In: Screenwriting|Last Updated:
Advertising Approaches to Writing Scripts
“Every successful promotional message must attract attention, arouse interest, stimulate desire, and present a compelling call for action.” – Rieck, Dean Did you know that the scriptwriter of promotional spots often draws on advertising principles? In fact, many copywriters work for advertising firms or agencies. Therefore, this article focuses on the advertising approaches adopted for… (0 comment)
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