Marketing strategies are constantly evolving as new technologies emerge and consumer preferences change. With so many different options for your marketing campaigns, it can be hard to narrow down your choices. What’s the difference between email vs. text marketing? Should you try one? Both? None of them? To avoid getting confused about the different approaches…
Email marketing, the digital marketing strategy with the highest ROI, is a great fit for most companies who do business online. But a good email marketing strategy depends on having a strong, loyal list. And, in order to get the kind of healthy, evergreen list you need for top results, you need to focus on…
Every small business owner is in search of ways to grow their digital footprint. By expanding its reach, a company has a greater chance of driving additional traffic to their storefront and boosting sales figures. However, with so many platforms and marketing opportunities out there, it’s tough to find methods that will pay off in…
Every second, there are 2.3 million searches performed on Google, and the majority of search results pages include Google Ads. Paid for by businesses, Google Ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.…