Social media are now part of everyday life and are present in almost every country. They have become very popular with certain populations who can interact with brands and distribute content. This is why Internet users are now choosing these social media more than “classic” websites. The big BtoC brands have understood the interest they…
Google Ads (formerly Adwords) is an online advertising service that Google has implemented since the year 2000. These are advertisements that appear at the top of the page when you search on the Google search engine. These are ads from companies that promote their products and brand. Google Ads allows these companies to be placed…
The internet world is fast-moving and constantly changing. What’s trending this week may not matter next. That’s why it’s crucial for anyone in the content marketing business to stay on top of what’s new, especially since it’s the best way to reach a wider audience and attract new consumers. If you’re a content marketing expert,…
Have you ever heard of brandjacking, specifically its manifestations, on search engines? If your answer is no, believe me, you are probably not the only one. Several hundred million dollars are diverted from search budgets each year in the United States without brands being truly aware of this phenomenon. In the United States, advertisers and…
Companies are constantly looking for new marketing strategies to get their name out there. To do this, you will need to create a flyer. The flyer is one of the most basic but also one of the most effective techniques to make your business known. Thanks to the flyer, the customer will have access to…
Here we go again. Social network managers are blinking and poking their heads out from behind their screens to take the temperature off the field. We’ve got strategies to plan and only one question burning in our minds: what social networking trends will change the game in 2022? Will TikTok be more popular than Instagram?…
Communication has become a catch-all, almost pejorative term that speaks to no one but is essential to any business. “Ah yes, you do com?” Advertising, slogan, poster, website… everything is mixed up in a not very coherent whole. So, how can we make communication closer to people today? So, without further ado, let’s dive into…
The presence of your company on the web is essential, whatever its size, your sector of activity, or your offer. For entrepreneurs who have not yet taken this step, digital transformation is becoming a must. Digital is, above all, an almost unlimited source of opportunities! It even gives meaning to your entire marketing strategy, allowing…
Implementing a strategic digital marketing plan is essential to increase your site’s visibility and acquire quality traffic. In this article, you will find a list of 5 tips, which, far from being exhaustive, presents the main steps however to take to impose yourself in your niche and ensure your company or blog is a growing…
From new social media trends to innovative advertising strategies, the world of marketing seems to be changing at breakneck speed. At least that’s what you see when planning a brand new strategy for campaigns for your business. New data is available, as are insightful statistics and new technologies, which can completely change the way you…
