An Examination of the Magic Bullet Theory (Part 2)
As you have already discovered in the previous article, the magic bullet theory, also known as the hypodermic needle or direct effects model, has brought a major contribution to the evolution of the communication process in the contemporary society. Today, this theory is still being reviewed by students and communication theorists. Historical Context The magic… (0 comment)

An Examination Of The Magic Bullet Theory
 Unlike the communication models covered in the other articles, no person or group of people conceived or wrote the magic bullet theory. Instead, it refers to the mode of thinking developed and famous during a specific time frame, the 1930s. Many communication theorists quickly discredited this theory, which is today believed by many, at least… (2 comments)