As discussed in the second article of the series, the hypodermic syringe model is based on a number of assumptions, many of which have been proven to be incorrect. When assessing the value of this theory in its original context and today, it is critical to be aware of the assumptions. So, let’s take a…
As you have already discovered in the previous article, the magic bullet theory, also known as the hypodermic needle or direct effects model, has brought a major contribution to the evolution of the communication process in the contemporary society. Today, this theory is still being reviewed by students and communication theorists. Historical Context The magic…
Unlike the communication models covered in the other articles, no person or group of people conceived or wrote the magic bullet theory. Instead, it refers to the mode of thinking developed and famous during a specific time frame, the 1930s. Many communication theorists quickly discredited this theory, which is today believed by many, at least…
