As discussed in the second article of the series, the hypodermic syringe model is based on a number of assumptions, many of which have been proven to be incorrect. When assessing the value of this theory in its original context and today, it is critical to be aware of the assumptions. So, let’s take a…
As you have already discovered in the previous article, the magic bullet theory, also known as the hypodermic needle or direct effects model, has brought a major contribution to the evolution of the communication process in the contemporary society. Today, this theory is still being reviewed by students and communication theorists. Historical Context The magic…
At the time of writing this article, there were already many theories of CMC. In fact, there are more theories than there have ever been. There are about fifteen major and minor theories of CMC. All CMC theories are concerned with one topic. They each approach the absence of the richness of nonverbal cues in…
Agenda setting is the concept that the media tell people what to think about. Kurt Lang and Gladys Lang re-articulated this practice in terms of agenda building, whereby the public contributed in this process as much as the media and the government. As some of the principles of agenda setting were unveiled in part one,…
A communication audit can be defined as a complete assessment of an organization’s capacity to transmit, receive, and exchange information with various internal audiences as well as significant external constituencies such as customers and investors. A communication audit is performed to evaluate an organization’s external or internal communication effectiveness. So, now let’s discover more about…
Documentum Overview Initially developed for Boeing, the Documentum system is a software that makes storing, maintaining and organizing a massive amount of information into a common repository easy. Not only is the software perfect for converting paper-based documents into application-ready files, it also makes managing content from other applications (ranging from ERP to portals) from…