Every second, there are 2.3 million searches performed on Google, and the majority of search results pages include Google Ads. Paid for by businesses, Google Ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.…
Picture this – you’re in need of an emergency dental appointment, but you’re nowhere near your normal practitioner, and are in a whole lot of pain. What do you do? Most of us would simply whip out our phone, hop onto Google and type in the appropriate search terms and start going through the numerous…
Much of the communication that takes place in the workplace happens in meetings. Unfortunately, too many of those meetings are unproductive because specific goals are not usually set for the meetings. To help you ensure productivity in your business meetings, this article goes in-depth to explain the planning and conducting phase of such meetings. What…
In the previous article, I introduced the five crucial stages in the making of a business presentation. However, as a speaker, you cannot limit yourself to these stages. There are other important factors that determine the success of a presentation. If you want to make your presentation as professional and effective as possible, here are…
As a busy e-commerce entrepreneur, your marketing strategy can probably be boiled down to trying to get your brand out there in as many ways as possible. You’re running ads on social media. You’re writing emails. You’re promoting your product store. But you’re still not seeing that big a boost in engagement. Now what? Well,…
As discussed in the previous blog article, the Shannon’s communication model is an influential model of communication that offers insights into how the communication process is designed. And, this model consists of five key elements: information source, transmitter, receiver, destination and noise. However, did you know that even this super model had limitations? What Are…
Communication plays a crucial role in our everyday life. It can be found everywhere in our modern society, from home to the workplace. The Shannon’s communication model is a model of communication developed during the 20th century that provides a framework to understand the whole process of human communication better. So let’s take a look…
The Internet should simplify reaching customers. But most SMEs seem to struggle to use the Internet effectively. Investing in digital advertising seems necessary, but not all small businesses can afford to do so. The solution is to learn the secrets of effective content marketing. Here are seven practical ways to boost up content marketing. …
Speaking in public is one of those things that goes a long way for most people. Having to face an audience is something for which one is not born prepared, and it is normal to have doubts and be nervous. But for many people, it is an insurmountable barrier, capable of unleashing unpleasant fears and…
While the life of an Instagram influencer may look glamorous and easy, there’s a lot more to it than latte art and filtered sunsets. And if there’s one lesson that can be learnt from the dumpster fires that were Fyre Fest or Millie Bobby Brown’s skincare tutorial snafu is that faking-it-till-you-make is pretty much a…
