Your website is your home on the Internet and should reflect who you are. A website is a digital space on the Internet that you can use to showcase your products and services and provide information about your company and its employees. It is the first place people will go if they want to know…
Here we go again. Social network managers are blinking and poking their heads out from behind their screens to take the temperature off the field. We’ve got strategies to plan and only one question burning in our minds: what social networking trends will change the game in 2022? Will TikTok be more popular than Instagram?…
Cultural differences can transform into cultural traps when people from different cultures are working together. Luckily, there are several ways to identify those cultural barriers and overcome them. Embrace Cultural Diversity The essence of culture is values – what people believe in – and any group of people who share common values has a culture.…
A workplace is like a mini society where you’ll have to constantly interact with each of your colleagues and work in unity with them. Hence, it is crucial to find common ground with people from other cultures and this can only be possible once all cultural barriers have been identified. Cultural Stereotypes In general, stereotypes…
If we go by Christopher Jenk’s definition, “all the things that humans do or produce are cultural,” then intercultural communication must be viewed as a must in the workplace. However, since cultures aren’t replications of each other and are characterized by their differences, one must identify the cultural barriers that can affect effective communication in a…
Communication has become a catch-all, almost pejorative term that speaks to no one but is essential to any business. “Ah yes, you do com?” Advertising, slogan, poster, website… everything is mixed up in a not very coherent whole. So, how can we make communication closer to people today? So, without further ado, let’s dive into…
As nations, economies and politics are crossing international borders and becoming increasingly interconnected and interdependent, the workplace has seen an urgent need to embrace cultural diversity in order to remain competitive in an international market. From Disney and Johnson & Johnson to Accenture, Lenovo and L’Oreal, there is a wide range of business organizations that…
The presence of your company on the web is essential, whatever its size, your sector of activity, or your offer. For entrepreneurs who have not yet taken this step, digital transformation is becoming a must. Digital is, above all, an almost unlimited source of opportunities! It even gives meaning to your entire marketing strategy, allowing…
Implementing a strategic digital marketing plan is essential to increase your site’s visibility and acquire quality traffic. In this article, you will find a list of 5 tips, which, far from being exhaustive, presents the main steps however to take to impose yourself in your niche and ensure your company or blog is a growing…
From new social media trends to innovative advertising strategies, the world of marketing seems to be changing at breakneck speed. At least that’s what you see when planning a brand new strategy for campaigns for your business. New data is available, as are insightful statistics and new technologies, which can completely change the way you…
