How To Become a YouTuber – Part 2

Hi there and welcome back to our on-going series on tips for becoming a YouTube content creator. In the first part of this series, we looked at a few things to consider before starting your channel. In this part, we’ll pick up where we left off, and look at some more important things to consider before setting up your channel, and also what you can do to grow your audience. Let’s jump straight in with:

Pick Your Filming Style

If you look at some of the most popular YouTubers these days, you’ll notice that they tend to stick to certain styles of filming. This helps them to create a consistent visual that becomes familiar to their audience over time.

Face-to-camera videos are one of the most popular filming methods for YouTubers. It lets audiences know who you are and gives you a great chance to express your opinions. Combine this with some slick editing and entertaining graphics and you will have the foundation for a solid YouTube video format.

Practice Good SEO

You’d be surprised how many newer YouTubers ignore proper SEO, which you can use to your advantage to get a leg up on the competition. If you’re not familiar with the term, SEO stands for search engine optimization and refers to the methods by which content is optimized to rank higher when someone searches for it. The search ranking algorithm on YouTube will take into account how well your content, titles and video description match the search criteria of a viewer. If your content isn’t relevant, it won’t rank.

The first thing you need to do is keyword research. One of the best ways of doing this is looking at the search terms YouTube suggests when you type something into the search bar. This will give you an idea of popular terms that people are searching for. There are also several handy SEO tools that you can find online if you want to take this further.

Once you’ve found a suitable keyword for the content you intend to make, make sure to include it in your video’s title and description. Your description should be between 200-300 words long and you should include your keyword about 3-4 times. If you can, mention the keyword in your video too. Use your keyword near the start of your video’s title and keep the title as short and punchy as possible.

There are some additional factors that can greatly influence how your video does on YouTube. Long, engaging videos tend to do better on YouTube. YouTube wants viewers on their platform for as long as possible, so they will reward videos that keep them there. A video series can also be very effective at this. If your video gets lots of likes, shares and comments, it will naturally become more visible.

Post Consistently

It will be impossible to sustain your viewership on YouTube if you don’t post consistently. Many top YouTubers have certain videos that get more views than others, but that doesn’t deter them from trying to replicate that success again. They know that they need to keep their channel updated to remain relevant.

Devise a posting schedule and stick to it, whether that’s once a week, twice a week or three times a week. Make your schedule public so that your subscribers know when they can expect new content. You could mention when your next video is coming in the description of your latest video or in the video itself.

Thursdays and Fridays are the best days to post videos on YouTube, so try to make sure that you have something lined up for then. It can be a good idea to stockpile videos that are similar to your most popular content, ensuring you always have something lined up for your channel.

Invest in Your Recording Equipment

Long gone are the days where you could upload grainy, poorly-shot footage and expect to be successful. If you want to be successful on YouTube these days, you’re going to need to ensure you’re posting high-quality and crisply shot content. This can mean significantly investing in your recording equipment.

The minimum video quality you should be filming in is HD (1080p) and 4K is certainly worth considering. As time goes on, more YouTubers have begun to embrace 4K, which means that lower resolution videos may be left behind.

Make sure you choose a camera that best suits your style of filming. For short recordings on the move, a compact camera with image stabilization could be ideal, but for better production quality, a mirrorless or DSLR (Digital Single Lens Reflex) camera might be more suitable. In a DSLR camera, light that passes through the lens is reflected from a mirror to the viewfinder, but in a mirrorless camera, light goes through the lens and straight to the sensor.

Having the right hardware is important, but they aren’t enough to make interesting videos on their own. You need to make sure that you also use the right software to edit your raw video footage.

Editing a creative video out of clips is one of the basic requirements of a talented YouTuber. Using editing programs also helps develop creative and IT skills.

That about wraps up this article. In the next article in this series, we’ll look at how communicating with your viewers and monetizing your channel can help drive your success. We look forward to seeing you there.

How to Become a YouTuber – Part 1

With YouTube’s popularity continuing to grow, so too does the popularity of many of the content creators on the platform. Names like PewDiePie, Mat Pat, Markiplier, Lily Singh, KSI and Logan Paul are mentioned in the same breath as some of the more mainstream celebrities like Beyoncé, Jimmy Fallon and Floyd Mayweather. You’ve probably already heard the hype surrounding the proposed boxing match between ‘Money’ Mayweather and Logan Paul, which was due to be held in February of 2021, but has since been postponed.

With so much noise surrounding content creation, more and more people are considering the possibility of starting a career as a YouTuber. Starting your own channel from scratch and growing it into something special isn’t just a pipe dream. Many YouTubers have done it and more will do it again in the future. One of those YouTubers could be you. If you’re looking for some tips to get started, this series might be just what you need.

In this article, we will look at 5 of the most important things to consider when starting your channel.

Follow Your Passion

If there’s one thing that all of the top YouTubers have in common, it’s their passion for what they do. You can have excellent editing skills and a winning personality, but if you’re not passionate about what you’re doing, you’ll soon get called out in the comments. And don’t worry about covering niche topics! Even if your passion is for something as mundane as comparing paint shades, you’ll be able to build an audience of like-minded people soon enough.

Develop Personal Branding

Once you’ve decided what you want to create videos about, start thinking of how you can develop personal branding around that. Look for a unique selling point that’s related to the niche you’ve chosen and start owning it. If you’re going to make it on YouTube, you need to have something that sets you apart from the thousands of other content creators on the platform. It could be something as simple as your sign-off, or as elaborate as creating an avatar to present your show.

Take your subject and approach it from a new angle. For example, you could explain complex information in layman’s terms, turn serious topics into something more light-hearted, go into extreme detail to provide the most valuable content or put an alternative spin on a piece of music.

Choose Your Target Audience

The sheer size of YouTube means that you’ll get a wide variety of users looking for all kinds of videos. Trying to decide who your target audience will be might seem daunting, but you should look at it as an opportunity.

It’s often best to target an audience that’s the same age and gender as you, as it’s easier to relate to them. Ask your friends what they’d be interested in watching and their answers could give you an insight into what your peers would like.

Create a Channel That Stands Out

If you want to be a YouTuber that’s taken seriously, you need to have the full package! That’s why it’s crucial to have a channel that stands out. People won’t be impressed if they click on your channel’s page and it looks dull and uninspiring. Brighten things up with some high-quality YouTube channel art. You could make a personalized banner that will give visitors some more info about who you are and what you do. If you catch their eye here, you’ll have a better chance of getting another subscription.

Plan Your Content

Before you start recording your videos, you need to have an idea of what you want your channel to look like in 1 weeks’ time, in 1 months’ time and in 1 years’ time. You really need to have planned the direction you want to take your channel in and create videos that are in sync with that.

A video series is a fantastic way of making engaging content. You can potentially create a great story that leaves them wanting to come back for more. If a video becomes somewhat successful, jump on its success and make a series around it.

Look at what other channels that get views are doing and try to learn what you can from them. It’s not advisable to flat out copy them, but there are lots of popular ideas out there that any YouTube can try.

If you’ve already chosen the niche you want to pursue, it will make it easier to decide what your content is going to be. For example, if you’re going down the beauty route, you may be interested in doing makeup tutorials, product reviews, makeup challenges and skincare routine videos. On the other hand, a gaming channel typically has content like gameplay streaming, walkthroughs, previews and predictions.

Get Your Camera and Start Creating!

Now that you have an idea of what it takes to begin your journey as a content creator on YouTube, it’s time to put in the hard work. No matter what happens, make sure that you enjoy creating the videos you put out. YouTube is a place for entertainment, so it’s important that you have fun too! Be sure to check back for the next part of this series, where we will look at some more tips on how to get your channel up and running.

Understanding Website Analytics

Most people have probably heard of the term web analytics, but very few actually understand the process and its importance to the success of their website. If you have a business website and ever wondered to yourself, “How many hits is my site getting per day, per month, per year?”, or been confused by the relevance of statements like “Our site gets 80,000 hits per day.”, then the information in this article might go some way to explaining the importance of understanding your analytics.

What Do All the Numbers Mean?

There are 5 basic web analytic metrics relating to web traffic that we will focus on here, and ‘hit’ is not one of them. Why? Well, a hit actually relates to the server the site is on and the number of resources on each web page. For instance, let’s say a page has 79 pieces of assorted media on it. When someone visits the site, a ‘hit’ is generated for each resource, and 1 for the actual visit. Therefore, that one visit generates 80 hits and becomes an unreliable metric, since you may believe your site is doing better than it really is.

The metrics you need to be concerned about are:

Visits – this is the number of visitors to your site in a given time frame. It does not account for visitor types or frequencies of individual visitors. Example: I came to your site 5 times in 30 days. For those 30 days, I will count as 5 visits.

Unique Visitors – This is a unique individual that might have visited your site numerous times but is only counted once as a visitor. Unique visitors are identified using a cookie on their computer. Example: I came to your site 5 times in 30 days. For those 30 days, I will count as 1 unique visitor.

Page Views – This is the number of pages viewed on your site. Example: I came to your site 5 times in 30 days, but each time I came I viewed 10 pages. For those 30 days, I will count as 50 page views. If you want to determine pages per visit (or how many pages does the average visit view) divide the total page views for a given timeframe by total visits for the same timeframe.

Average Duration or Average Time on Site – This is the average time spent on your site during any visit. It is derived by taking the total time on the website for a given timeframe and dividing it by the total number of visits.

New vs. Returning Visitors – This is the difference between people who have been to your site before versus people who are returning to your site. These numbers are determined using cookies. If I have been to your site once I was counted as a new visitor and your analytics placed a cookie on my computer that expires in a predetermined timeframe (frequently 2 years unless customized). If I return to your site before that cookie expires, I will count as a returning visitor now.

So, now you should have a basic understanding of web analytics regarding visitors. This information can mean very little if you don’t understand the sources where those visitors are coming from. So, now let’s look at common sources of web traffic.

Common Traffic Sources

There are four common traffic source groups that may or may not include various subgroups, depending on your analytics platform.

Direct – This is traffic that has come to your site by either typing in your URL in their address bar or clicking a bookmark. There are some other cases that can cause traffic to show up as direct such as untagged links (whether placed by you or someone else), bad redirects, vanity URLs or improperly tagged campaigns.

Referrals – This is traffic that has come from another site to your site. It does not relate to traffic coming from a search engine nor should it reflect any campaign-based links you have tagged for specific tracking purposes.

Search – This is traffic from search engines. Most analytic platforms will break this out into Organic, Natural or Paid. Organic is basic search traffic from sites such as Google. Paid is traffic from sites that such as Google that have clicked a search ad that you paid to show up based on search terms used.

Other – This group typically relates to campaign-based traffic that has been tagged for specific tracking purposes such as social media links, email marketing links or direct marketing.

Making Use of Web Analytics Data

One of the first keys to making use of web analytics data is to determine what data is relevant to you. If you know you aren’t creating marketing campaigns on or offline that utilize custom tagging for tracking purposes, you can probably ignore most data in the “other” traffic sources group. But, if you’re trying to drive traffic to your site via links placed on other sites or on social media, visits from referral traffic might become very important.

The most important thing to remember when determining which analytics metrics are important to you is the goal of what you are trying to achieve. If you have a goal of driving 30% more traffic to your site, but your site is a blog with very short posts, the average duration of time on site might be irrelevant.

Determine Goals and Make Decisions

Determining goals will help you determine which metrics illustrate success or failure in reaching those goals and can help you understand where changes need to occur to ensure you hit those goals next time. Goals should be as specific as possible without being too granular.

Ultimately, the key to understanding basic web analytics comes down to knowing what basic metrics are, understanding what drives those basic metrics and how to use those metrics to determine the success or failure of your website and/or make decisions about your website’s future. At the end of the day, you determine what is important to you and how to use it. If you’re looking for further guidance, or if you need a service that provides easy-to-understand web analytics, consider the Deliver by Linkeo service. Learn more today!

The Basics of Digital Marketing – Part 1

Digital marketing – to most people, this is just one of the new buzzwords business owners use to make them appear smarter than they really are. However, this is not the case! Digital marketing is a real thing, and in the current business world, an essential step to ensuring your business thrives. In this series all about making digital marketing work for you, you’re going to learn all the digital marketing basics you need to know to create successful online marketing campaigns for your business.

Let’s start with the obvious question:

What is Digital Marketing Exactly?

In simplest terms, digital marketing means marketing your products and services using the internet and digital media as the medium. It’s essentially an umbrella term that includes all marketing tactics that involve reaching out to the target customers through the internet and social media platforms like Facebook, Instagram, Twitter and such.

Why Does Your Business Need Digital Marketing?

If you’re unsure whether or not your new restaurant needs an online presence, these few points might convince you of the power of digital marketing.

Competition is using it: Did you know that 77.6% of small business owners use social media in their marketing strategy? From solo entrepreneurs and freelancers to companies, everyone is using digital marketing to establish a brand presence today. If you don’t adapt to the changing times, you stand to lose potential customers.

Cast a wider net: Digital marketing allows you to catch the attention of your prospective customers in a variety of ways. For example, Search Engine Optimization (SEO) helps you attract customers in an organic way. On the other hand, Pay Per Click (PPC) marketing uses paid ads to draw the audience in. By using different approaches, you can reach a wider audience which can have a major impact on your brand recognition.

Track your performance easily: Thanks to the easily available analytics tools online, you can track how your marketing campaigns are performing in real-time. And these are a great improvement on traditional forms of marketing, where you had to wait for weeks to determine what’s working and what’s not!

With digital marketing, you can observe which aspects of your marketing strategy need tweaking and make the required changes in real-time. This gives you enormous control over your marketing campaigns and your budget.

Target your audience effectively: Can you imagine targeting an audience based on gender, language, and location through traditional means of marketing? That’s one of the things you’re sure to love about digital marketing; you can choose who visits your website and who sees your ads. The targeting tools and parameters available today are incredible at helping you target the audience you want. They are easy to use even if you only have a little knowledge of digital marketing basics, and if you ever run into any issues, most social media platforms or web hosting sites have technical support that you can call upon.

And these are just some of the several advantages of digital marketing for your business. Once you know how to handle your marketing campaigns successfully, you will be able to boost your sales and get further ahead of your competition.

Now that we’ve piqued your curiosity, the next part of this series will focus on what makes for an effective digital marketing strategy. If you don’t want to wait for that to come out, why not get in touch with the experts at Linkeo Ltd and ask for a demonstration of their Deliver by Linkeo platform. You’ll be able to witness firsthand how an effective digital marketing strategy can drive small and medium businesses to heights they had never dared dream of before.

7 Benefits of Hiring a Consultant

From small companies to large firms, every business faces challenges and will one day require external help. Hiring an experienced consultant allows companies to strive towards growth and development instead of simply maintaining the status quo. If you still have doubts about whether or not you should hire one, here are some facts that may be helpful to you:

Consultants can help companies to:

1) Have an Outside and Objective Look

It can be hard for a company to identify any particular problems in its processes: they may lack the objectivity needed to view the situation with a very critical eye. For instance, a manager may have difficulties to adopt the distance necessary to identify, analyze and solve problems.

With a fresh perspective, outside consultants can identify real problems that are holding companies back more quickly. Thanks to their unbiased and objective view, they can openly discuss problems without fear of reprisal.

Entreprise, Lady, Femme, Fille, Ordinateur, Sourire

2) Save Money

The cost of hiring and training an employee is a real expense for the company. With a consultant, you won’t have any operational or overhead expenses attached to the work, such as a laptop, expensive software or workspace, and you’ll pay only when necessary. In fact, financial incentives exist for using a consultant on a short-term contract.

3) An in-Depth Knowledge of Market Dynamics

Another of the benefits of having a consultant is his broad experience and expertise in the industry in which your business operates. He has usually dealt with many firms in the same sector and understands the ins and outs of market trends. He is aware of what competing companies are up to, so his suggestions will assist your company in outperforming the competition with ease.

4) An Effective Diagnosis

A large part of a consultant’s value resides in his expertise as an auditor. He performs a diagnosis to:

-understand what is going on,

-clarify the situation,

-ask the right questions,

-Unravel the problem.

Sometimes an accurate diagnosis process puts a strain on the consultant-client relationship. Entrepreneurs are often afraid to detect difficult situations for which they could be held responsible.

5) Take Advantage of an Expert’s Skills

Hiring the services of a consultant with solid experience and expertise in a particular field will allow you to benefit from innovative approaches to address critical problems. Big consulting firms often have a vast array of resources and in-depth knowledge to draw from. They are highly valuable, especially when confronted with a task that you or your team have not mastered or with which you have too little experience.

Furthermore, consultants are trained to reflect creatively on issues and pinpoint possible answers in the most efficient way. Not only do they offer a fresh perspective, but they can also guide you in applying proven real-world strategies to suit your needs.

Clés, Maison, Clés De La Maison, Accueil, Immobilier

6) Dealing With the Most Sensitive Internal Problems

Employing consultants can aid you in making decisions and addressing your company’s most sensitive issues. For example, certain choices are imperative but are risky and unpopular. Having a consultant is an outstanding means of bringing the objectivity needed to make sensible decisions. Consultants are not concerned with office politics or politics related to other areas, so they can make rational, independent and critical decisions.

7) Maximize Your Time

Never hesitate to rely on a consultant for assignments that are too time-consuming, either because you lack the time to do them all on your own or because it involves a skill that you have not mastered.

While some of your employees may possess the appropriate skills to handle a project, it will consume time since they will have to juggle between their job duties and the ongoing project. The project will take months to complete, when instead you may need an answer in the next few weeks or even in a hurry. Having a consultant will allow the staff to concentrate on their workload and avoid overtime.

If you’re looking for a land management consultant in Melbourne, the team at Land Management Systems provides land management consultancy and advice to businesses, public sectors and landowners. They also ensure that the outcome is beneficial for both clients and wildlife. Contact them for more information!

The Art of Screenwriting – Part 5

Screenwriting is like ironing. You move forward a little bit and go back to smooth things out.”

– Paul Thomas Anderson

Once again, welcome to our ongoing series, which is anything but boring. In the previous article, we talked about characters and today we will focus on the importance of these characters’ dialogues.

The Skills of a Screenwriter

5. Writing Dynamic Dialogue

Dialogue works least when it’s telling you what’s going on”

Tom Rickman

A good screenwriter only writes dialogue when she or she cannot communicate the information visually. Hence, the saying “actions talk louder than words” applies to the context of filmmaking and video production. If a scriptwriter can utilise an action instead of a character’s spoken words, he or she will privilege action. However, this rule is more lenient in the context of television compared to other medium.

It is often said that a scene without dialogues can have a more substantial effect on the audience. What is not said is implicit in the actions. In fact, the absence of spoken words dramatizes the scene and makes it more poignant. It also makes the scene more realistic. It is unlikely a person would be able to talk clearly in well-articulated and controlled manner instants after learning of the death of a close relative or friend.

Therefore, the first step when writing dialogue is to assess if the dialogue is indeed necessary. But, the most common mistake of novice scriptwriters is over-writing. Film and television are visual media. However, it is important to note that television is less visual than cinema and tends to contain more dialogue.

By the stage, a screenwriter will approach the writing of dialogue and have a clear idea of the story’s actions and characters. Dialogue supports and develops these two elements. Dialogue must either advance the action or reveal aspects, whether of a character’s interior or exterior facets. When a screenwriter uses dialogue, it is short, lean and purposeful.

For example, social niceties can be used in some situations, such as an exchange between an estranged father and son. The distance between them will be emphasised because the whole interaction consists of only niceties and comments about the weather and other such sundry information. However, this seemingly useless dialogue achieves a purpose: it will highlight the distance between a father and son who had an argument ten years ago and have not since talked to each other. The dialogue remains purposeful.

The scriptwriter also considers the aural qualities of the chosen words and the use of silence. This advanced engagement with language foregrounds the musicality of dialogue as well as its functionality. Good dialogue is similar to the manner in which people talk. Often people do not use the appropriate grammar when talking. However, dialogue in a script is typically more focused than real conversation. For example, the scriptwriter removes or reduces significantly the ‘hmms’ and ‘ands’.

Although the scriptwriter uses dialogue sparingly, the dialogue still plays a very important role in the script. It is the only aspect of the script that creates a direct communication between the scriptwriter and the audience. Scene descriptions are useful to the director and cinematographer, who translate the instructions into images. It is the closest thing to a direct means of communication with an audience in a similar manner to the text of a novel with its reader.

Now let us review some of the objectives of dialogues in a movie:

  • Develop and reveal things about the characters:

Good dialogue originates from the character and consequently reveals something about this character. Education, social class and personal traits are some factors that will provide individualistic features to the dialogue of a character. Moreover, differences in speech across scenes also reveal the character’s mood or emotions.

  • Refer back to the dramatic need of the character:

Dialogue references the objective of a character as identified in the story concept. Good dialogue will either reveal or attempt to hide the motivations of a character in the scene, which are linked to what that character wants to do in the film.

  • Advance the action:

Good dialogue arises out of the preceding action and leads into the next action. In this sense, well-written dialogue in a script is connective. This type of dialogue also advances the action. Dialogue can serve as an exposition device. It reveals past events or the backstory of characters.

  • Serve as an exposition device:

A well-written conversation will reveal a wealth of information about the characters because of what they say to each other and how they react to what is said. Conversations reveal the dynamics among characters. The scriptwriter considers who controls the conversation and when a shift in power happens. Carefully planned, such a conversation will reveal a lifelong relationship in a few seconds.

  • Foreshadow future events:

Dialogue also prepares the audience about forthcoming events by foreshadowing them. Foreshadowing does not reveal the outcome but accentuates factors that result in the outcome. It is subtle and should not reveal the ending of the film or the twist of the story. However, it ensures that the final events are believable as the audience has been prepared. In some cases, such dialogue can have an ominous ring to it.

So, do you think that dialogue is important in a movie? Please share your comments!

The Art of Screenwriting – Part 4

The goal of all feature films, TV movies, episodic series, short fictional films, documentaries, daytime soaps, commercials, news, sport and weather is to create an emotional response in the audience.”

– William K. Coe

Come on, we all know that Bong Joon-ho and Han Jin-won are the reasons behind Parasite winning the best original screenplay at the 92nd Oscar academy Awards. Actors or producers are not the only ones responsible for the success of a movie. So, once more, let’s look at one of the skills that a screenwriter needs to capture the attention of audiences.

Skills of a Screenwriter

4. Crafting Compelling Characters

Character is the essential internal foundation of your screenplay. The cornerstone. It is the heart and soul and nervous system of your screenplay. Before you can put one word on paper, you must know your character”

– David Howard & Edward Mabley

Whether it is a film, television episode or tv spot, they all contain characters. Characters the medium by which you draw your audience into your film and get them invested in the story. A good character is fully fleshed-out with depth and complexity, one that an audience can root for as they watch him or her push the story forward, unfolding events by overcoming obstacles on their way to the climax of the story. The bottom line is, without great characters, a film cannot capture audiences’ attention.

As both the quality of a script and the film depend strongly on the scriptwriter’s skill at crafting characters that audiences find compelling, they should be able to master this skill and balance the interior and exterior aspects of the character.

Now let’s discuss the interior and exterior aspects. The interior element consists of the backstory of the character and what shaped him or her. It begins at their birth until the moment of their life that is shown in the film.

The four interior qualities that a compelling character should possess are:

  • A strong and well-defined dramatic need

This refers to what the character wants and they must carry strength, weight and importance. For example, finding a lost necklace does not carry enough weight or significance to be sustained for two hours in a film or even thirty to sixty minutes in a television episode. These simple wants should consist of a sense of urgency. Only then will the audience care enough about the characters’ desires and want them to achieve their dramatic needs.

  • A unique point of view

A character has a belief system that informs how he or she views the world. Their point of view will influence their actions and will make them unique individuals. The characters’ points of view will make the story unique as the characters make choices based on a belief system different from others.

  • A personified attitude

The manner in which a character’s opinion is expressed through what he or she says or does reveals the attitude of that character.

  • Character should be able to experience a form and degree of change or growth during the film.

All compelling characters undergo some kind of change as at least one aspect of their life transforms by the end of the film. The transformation can also be less visible on the external level rather than the internal side. Compared to novelists, screenwriters do not write paragraphs to describe the interior aspects of characters but reveal their interior aspects through what they say or do in the movies, consisting of their exterior facet. As a result, it can be deduced that the interior and exterior elements are interconnected. For instance, an essential aspect of the exterior facet of a character rests in action. An audience will relate and empathise with a character only when the latter does something about a difficult situation. No one really cares about a character who just complains about what he or she cannot have.

Furthermore, another interesting principle that screenwriters like to use is the concept of protagonist and antagonist. The protagonist is the central character of the story while the antagonist appears as the personification of the obstacle that the protagonist has to face to attain his or her objective. In most films, the antagonist is the villain. A conflict arises between the two when the antagonist introduces a resistance that prevents the protagonist from satisfying his or her dramatic need and this conflict propels the action forward.

Now, it is not enough for a scriptwriter to know the minute details of the characters, but he must also carefully choose the timing at which details of the characters are revealed to the audience. And, let us not forget about secondary characters. They are as important as the main ones. So, much time and effort should be spent in developing the sociological and psychological profile of secondary characters.

So, according to you, which movies had the best compelling characters? Please share your ideas in the comment section below!

Why Is Good Tax Planning Important?

When starting an activity, we consider the location, products, facilities or services we offer. All of them essential, but no less than others to which we pay less attention and in some cases we completely ignore, such as correct tax planning. Tax planning aims to lawfully minimize the tax burden of a company, whether newly created or not, and thus allow an accurate forecast of the treasury to facilitate decision-making. The importance of using tax planning conditioned and adapted to your company’s various socioeconomic potential is given by the very spectrum of business strategies on which its own performance is based. Therefore, it is a vital tool when it comes to controlling and paying taxes, which are framed within the own and general international legislation that controls it and which it is necessary to know how to comply with them correctly. Let’s review three specific topics in tax planning that can help us save taxes!


Tax Planning: Main Legal Frameworks

Tax Startups 101: Why Tax Planning Is So Important For New Companies

Regardless of legal nature, any business is primarily associated with the macroeconomic environment in which it is represented.  Any good planning strategy must find a link with the international, national and local aspects, stand on all commercial ups and downs, and even consider the benefits that the legal framework offers. Although the latter may seem surprising, the truth is that tax planning is an activity open to this type of economic possibility. More than just economic theories in themselves, it is our facts and our own virtual performance, which in themselves will determine the magnitude of the final tax to be paid; it is then there where preventive actions come to take part.

The Optimization of Tax Costs and Its Importance in Tax Planning

How to File Your Taxes and Save Money - Market Business News

Usually, there is a symbiotic relationship between the elements that we know as direct and indirect taxes. This is nothing more than a virtual representation of the methodology on which the national legal framework strategies usually work. In this area, the possibility of assuming all the financial costs that come from the same productive act is highly valued. Given this case, the underlying intention behind it is the importance of working on the rigorous guidelines of fiscal taxes in the same way as public, legal and accounting behaviours are managed. That translates into correcting them on the company’s estimated net profit, keeping it under passive control and adequate progress according to the conditions that allow our company to constitute a whole entity of sagacious and efficient autonomy.

Preventing Treasury Problems: An Ace in the Legal Market

Why your tax refund is smaller and what to do about it — Quartz

It is prevalent within the current financial management of consultancies to be frequently intruded by the unexpected advent of high tax values ​​on the tax receipt. These may involve the different government requirements on which it is included, such as VAT, personal income tax or Corporation Tax, putting the same economic security in check and pushing it into a financial loan situation or unexpected investment. An option to resort to that increases the absolute liability of it. All these situations can be avoided according to the planning of an adequate legal-fiscal framework, which is capable of establishing the causes that could constitute a threat to its legal stability, either due to ignorance, voluntary imposition or imbalance in the capital. The strategies to be used in the elaboration of said methodology must therefore go towards forming a consequent objective: The protection of the accounting performance of the same through the adequate exercise of legal planning.

If you have unexpectedly received an incredibly high amount to pay after the fiscal year’s close, perhaps correct tax planning was not carried out. Get in touch with the experts at for all your tax planning and preparation needs. 

Dangers and Consequences of Using Tyres in Bad Condition

Tyres are possibly the great forgotten of cars’ mechanics, yet they are essential parts. Think about it: Driving in cold, bad weather and the tyres are the only point of contact we have with the road surface while driving. Every day we are more aware of their importance to our safety, yet we continue to observe how more than one driver moves around with them in deplorable condition. They are vital, so we show you some of the dangers and consequences of having them in a poor state.

1) Skidding

Due to the action of forces, a tire tends to deform when taking a turn. The weights that these bear are beyond our imagination. The tyre’s sidewall suffers the most in these situations, so if the tyre rolls with a lower pressure than recommended, it can cause skidding. Remember, it is the outer tyres that carry all the weight in turn. If the tyre slips, we will more than likely find ourselves in a rollover situation.

2) Puncture

The tread of a tire has a significant amount of rubber and grooves. These serve not only to drain water in case of rain or improve grip, but they are also an element of protection against the thousands of objects on our roads. With little tire or insufficient pressure, a tire in poor condition is more prone to puncture. Why not take shoes without soles? Well, then don’t do the same with your car.

3) Higher consumption

Tires can be a risky situation, and with those in poor condition, we’ll also visit the gas station with greater regularity than we would like. In any case, the tire pressure must be correct, not too high and not too low, because in both cases, the tire circulates in conditions for which it was not made, increasing consumption. An additional expense that can also present a real danger.

Pied Plat, Stupidement Mature, Pneu À Plat, Ventilation

4) Loosening Tyre Tread

We have all seen more than once a tread that has come ultimately off the tire. Trucks often suffer from this; we see it daily on roads across the country. However, other vehicles can also suffer, and unlike the titans of the road, we don’t have six or eight wheels. The leading causes are insufficient tread retreading, significant tire elevation or underinflation. The consequences: the loss of the car.

5) Defects in Four-Wheel Drive

Four-wheel drive vehicles can have severe mechanical problems if we ignore the tyres’ situation. These generally use variable traction, which causes uneven tire wear, just like in front- or rear-wheel-drive cars. In the case of 4x4s, however, the imbalance can lead to a break in the differential. A breakage that entails an expensive repair cost!

6) Loss of Comfort

Lastly, there’s comfort. Tire manufacturers are increasingly striving to produce tires that not only offer good grip or durability but provide comfort as well. If we drive with too much tire pressure, the occupants’ convenience will be affected, just like if we do so with an unbalanced tire or with uneven wear. In all cases, vibration will occur and become as uncomfortable as it is unsafe.

Pneu, Plat, Fixer, De Rechange, Voiture, Entretien

So don’t play it; pay the attention the tyres deserve. When we go on a long trip, or every so often, it helps check the cost and tire pressure. With this simple action, you can significantly reduce the risk of an accident. In any case, you have an unexpected puncture when you’re out and want to avoid the high-stress levels, the team at Star Truck Types in Dandenong South, VIC, offers a 24-hour tyre repair service to ensure that you’re back on the road as quickly as possible! You can also get in touch with them for any other truck-tyre and associated needs.

The Art of Screenwriting – Part 3

Viewers go to the movies not just to see stories, but to see stories well told. The

screenwriter’s job is called story-telling, not story-making.”

– Frank Daniel in The Tools of Screenwriting

In the previous article, we discovered some of the essential skills of a screenwriter and today, we shall learn more!

The Skills of a Screenwriter

Telling a Story in an Exciting Manner

One of the most important aspects of a screenwriter’s job is telling a story. A fantastic story concept is useless if the scriptwriter does not tell the story well. Think back of a time when someone has shared something that happened to him or her with you or told you about something he or she saw. Sometimes, the contents of what your friend is telling you are interesting you still find yourself bored. The problem here is not the story but rather the manner in which the story is told. The same principle applies to screenwriting. The ability to tell a story in a manner that grips people and keeps their interest in the unfolding story is an important skill for a good scriptwriter.

What is a well-told story? It refers to how a story unfolds, how it is revealed to the audience, and how the audience experiences the telling of the story. As a result, you can say that story-telling deals with the way by which an audience becomes involved in a story and remains interested in this story until its conclusion.

There are various elements involved that can help screenwriters to master the skill of story-telling and these key elements are:

  • Empathy

    Why empathy? An audience needs to care about the main characters and the situation in which they are. This can only be achieved through empathy. If viewers stop caring about the characters, they will lose interest in the film. Therefore, the scriptwriter must be able to engage the audience to empathize with the characters at the start of the film and continually maintain and reinforce this throughout the whole movie.

  • Dramatic irony

    Dramatic irony can be defined as those instances when the audience knows something a character does not know. It creates a tension that can have both a comedic and dramatic effect. Let’s take an example of a group of people having a picnic. At one moment, they move away from their food and an animal sneakily eats their food. The audience knows before the characters that the food is gone, thereby resulting in a comedic effect.

    Another strong example of dramatic irony is in the epic movie “Titanic”, where Cal has promised Rose that he has room for himself and Jack on another boat. However, as soon as the lifeboat is being lowered, the audience learns that Cal has lied to Rose. This creates a powerful moment of suspense as the audience has become aware of a piece of information that Rose ignores.

  • Conflict

Conflict is an element that pushes the action forward. Conflict is drama and drama underpins all good scripts. Drama drives the action and allows it to develop in complexity. For example, conflict in a romantic story could include the differences in social class between two lovers. 

  • Timing and uncertainty

Timing and uncertainty is a concept which is linked to conflict. As a result of a conflict, a degree of suspense exists. The audience does not know who will win or how the main character will face

the conflict. The timing at which a conflict appears or the manner a conflict is revealed can create uncertainty. The scriptwriter does not create uncertainty by keeping the audience in the dark or by withholding information. Instead, they use the audience’s expectations, hoping that the character will succeed and fear that the character might fail. This keeps the audience waiting in anticipation for the rest of the film to know what happens.

  • Raising the stakes

    The concept of raising the stakes was borrowed from the theatre. The action of raising the stakes can most likely magnify an existing conflict. For example, in “Titanic”, there is a conflict of the upper class and the lower class. However, James Cameron drastically raises the stakes with the slowly sinking ship. By raising the stakes, a scriptwriter injects further drama into an already dramatic situation.

  • Backstory

The backstory can refer to events that happened before the story being told in the film. It includes past events that will most likely influence what happens in the film and the characters’ decisions. They inject color and depth to the story being told. The audience do not always learn events

that happen in their original chronological orders but discover past about events from the characters’ life as the film unfolds.

  • Tone

The tone of the film refers to the mood and atmosphere set by a scriptwriter through the use of pace and speed. A deft scriptwriter will continually change the speed at which a story is told. For example, a moment of quiet and peace will follow a moment of fast-paced, suspenseful sequence. A well-told story does not maintain the same pace from beginning to end. Why? Because the viewer can quickly lose interest. There must be valleys and peaks as the story unfolds.

Do you think that a good story depends on the skills of a screenwriter? Please share your comments!